DIGITAL MARKETING MANAGER

Own SEO, AEO and AI search, social media and a full website rebuild for a 25-year-old embroidery digitizing company selling to the USA, UK, Europe and Australia. ITEM

DETAIL

Company

Cre8iveSkill Apparels Private Limited

Location

Nagpur, Maharashtra

Work mode

Full-time, on-site

Department

Marketing

Reports to

Managing Director / Senior Management

Experience

10+ years

Team

Leads a small marketing team, plus agencies

Compensation

Best in industry, based on experience

About Cre8iveSkill

Cre8iveSkill Apparels Private Limited is an embroidery digitizing and creative production company based in Nagpur, with a US office in Dover, Delaware. We turn customer artwork into production-ready embroidery and print files.

Our services include embroidery digitizing, Coloreel digitizing, vector art conversion, custom embroidered patches, faux embroidery, apparel decoration and logo design.

We sell to businesses, not consumers. Our customers are print-on-demand platforms, contract embroiderers, screen printers, uniform and workwear suppliers, promotional product distributors, and apparel brands. Most of them are in the USA, the UK, and Europe. We run a 24/7 turnaround model, and we exhibit at international trade shows every year.

Why we are hiring

We have the craft, the capacity, the team and 25 years of production experience. What we do not have yet is a marketing manager who brings the right buyers to us.

This is a senior, hands-on role. You will set the strategy and you will also do the work. You report to the Managing Director. You work alongside our Business Development Manager: you bring in and warm up the leads, they close them.

What you will own

Six areas. The first two are where most of your time should go in year one.

1. SEO, AEO and AI search

This is the largest part of the job.

· Own all search visibility for cre8iveskill.com in the USA, UK, Europe and Australia.

· Run technical SEO: site architecture, crawlability, indexation, page speed, Core Web Vitals, internal linking, structured data.

· Run on-page and content SEO: keyword and intent research, service pages, use-case pages, industry pages, location pages, and a content plan that builds topical authority.

· Run off-page SEO: digital PR, link building, directory and listing presence, and citations from the places our buyers actually read.

· Own AEO and GEO, which is answer and generative engine optimization. When a buyer asks ChatGPT, Gemini, Perplexity, Copilot or Google AI Overviews where to get artwork digitized, we should be one of the names that comes back.

· Build the AEO programme properly: entity and semantic SEO, Knowledge Graph and Google Business Profile consistency, schema markup, content written so machines can quote it, third-party mentions and reviews, and a decision on how we let AI crawlers use our site.

· Track AI visibility against a fixed set of buyer questions, and report share of voice every quarter. Treat it as a channel with its own numbers, not as a side effect of SEO.

· Handle international search properly: hreflang, country targeting, currency and spelling, and separate pages where the market needs them.

2. Website rebuild and conversion

Your first major project. Details in the next section.

· Own cre8iveskill.com as a business asset, not as a brochure.





· Lead the rebuild of the website on a modern stack, working with our in-house developer and any external partners.

· Improve the paths that make us money: the quote request, the file upload, the free sample digitizing offer and the customer portal.

· Run continuous conversion rate optimisation. Test landing pages, forms, offers, proof placement and calls to action.

· Make the portfolio do real work: before and after images, stitch-out videos, file downloads, and case studies with named results.

· Keep the site fast, mobile-first, accessible and compliant with GDPR and cookie consent rules for our European traffic.

3. Social media and content In this industry the portfolio is the pitch.

· Own social media strategy end to end. LinkedIn is the main B2B channel. Instagram, Pinterest and YouTube carry the craft.

· Build a video-first content habit. Stitch-outs, machine runs, before and after comparisons, 3D puff, Coloreel colour changes and problem-file rescues perform better than anything written in this category.

· Publish short-form video on YouTube Shorts, Instagram Reels and LinkedIn.

· Build the Managing Director's and the company's presence in the trade's online spaces, including the Facebook and Reddit groups where embroidery and print-on-demand operators actually talk.

· Write for embroidery professionals, not for search engines alone: file format and machine compatibility guides, stitch quality explainers, pricing and turnaround education, and technical comparisons.

· Collect customer proof on a schedule: case studies, testimonials, named references and reviews on Google, Trustpilot, Clutch and the marketplaces we appear in.

· Run marketing around our trade show calendar. Build interest before the show, capture leads at the stand, and follow up afterwards. Report the pipeline each show produced against what it cost.

4. Paid media and lead generation

Fewer, better leads. Not more clicks.

· Plan and run paid campaigns on Google Ads, Microsoft Bing Ads, LinkedIn Ads, Meta and YouTube.

· Optimise to cost per qualified enquiry and cost per acquired customer. Impressions and clicks are diagnostics, not goals.

· Build and run outbound and nurture campaigns to our target segments, using LinkedIn Sales Navigator, email and CRM sequences.

· Run the free sample file offer as our main trust-building entry point, from first click to first paid order to a repeating account.

· Agree with the Business Development Manager what counts as a qualified lead, how rapid it gets contacted, and what happens to the ones that stall. Put it in writing.

· Keep email marketing clean: segmentation, deliverability, privacy and anti-spam compliance in every market we mail into.

5. Measurement, CRM and reporting

If it is not measured, it is not managed.

· Fix and own measurement: GA4, Google Search Console, Google Tag Manager, conversion events, call and form tracking, and UTM discipline.





· Connect marketing to the CRM so we can see which enquiries became orders and which orders became accounts.

· Build one dashboard the Managing Director can read in two minutes.

· Report monthly on spend, cost per qualified lead, cost per acquired customer, channel contribution and pipeline influenced.

· Use AI to speed up research, drafting, analysis and reporting. We expect practical, daily use and we will test it in the interview.

· Watch competitors and the market continuously, and turn what you find into decisions rather than slides.

6. Team, agencies and budget

Small team, clear briefs, accountable partners.

· Lead and grow a small in-house marketing team covering content, design and digital execution.

· Select, brief and manage agencies, SEO consultants, videographers, copywriters and freelancers. Replace the ones that do not perform.

· Own the marketing budget. Plan it, allocate it, defend it with numbers and stay inside it.

· Keep the tool stack lean and justified.

· Set the working rhythm: a documented content and campaign calendar, a weekly review with the Business Development Manager, and a monthly review with the Managing Director.

The website rebuild

We want the website rebuilt, not patched. It is the single biggest project of your first year, and a large part of why we are hiring at this level. You will lead it. Our in-house developer builds it. You decide what it must do.

What we need you to have

MUST HAVE

· 10+ years in digital marketing, with at least 4 years owning strategy, budget and people.

· Deep, hands-on SEO expertise. Technical, on-page and off-page, for competitive international search terms.

· Real working knowledge of AEO, GEO and AI search. You should be doing this now, not reading about it.

· Experience owning a website rebuild or replatform, including an SEO-safe migration. Tell us about one.

· Experience running social media as a business channel for a B2B company, including video.

· Hands-on paid media experience across Google, LinkedIn and Meta, with budgets you personally controlled.

· Proven international B2B marketing, aimed at US and European business buyers.

· Background in an IT or software services company, a design or creative agency, or the fashion, apparel or textile industry.

· Daily practical use of AI tools in your own workflow: research, content, analysis, automation. We will test this live.

· Strong GA4, Search Console, Tag Manager, Looker Studio, SEMrush or Ahrefs, Screaming Frog and CRM skills.

· Excellent written English for a US and European business audience.

· Willing to work full-time on-site in Nagpur, with the hours overlap our US and European customers need.

GOOD TO HAVE

· Experience in embroidery, apparel decoration, print-on-demand, promotional products or commercial printing.

· Experience marketing an Indian or offshore services business to Western clients, and answering the trust and quality objections that come with it.

· Shopify, WooCommerce, Etsy and print-on-demand ecosystem knowledge.

· Account-based marketing for named enterprise targets.

· Video production and editing skills, or experience directing a videographer.

· International trade show and event marketing.

· Basic HTML, CSS and CMS skills, enough to work properly with developers.

· MBA or PGDM in Marketing. Google, HubSpot, Meta or LinkedIn certifications.

📌 Digital Marketing ManagerB, US & Europe Markets (Nagpur, On-site)
🏢 Cre8iveSkill
📍 Nagpur