Key Responsibilities

1. Social Media Management**

* Manage PROPCID's social media platforms, including Instagram, Facebook and LinkedIn.
- Develop and execute monthly content calendars.
- Plan reels, posts, campaigns and audience engagement activities.
- Maintain consistent brand communication and voice.

2. Performance Marketing & Google Ads

- Plan, execute and optimise Google Ads campaigns.
- Manage Search, Display, YouTube and other relevant advertising campaigns.
- Develop targeted campaigns based on property categories, locations and audience segments.
- Monitor CPL, conversions, campaign performance and lead quality.

3. SEO, SEM & AEO

- Manage website SEO, including on-page, off-page and technical SEO.
- Conduct keyword research and competitor analysis.
- Plan and execute SEM strategies.
- Improve visibility across search engines and AI-powered search platforms through AEO.
- Track organic traffic, keyword rankings and website performance.

4. Google My Business (GMB)

- Manage and optimise Google Business Profiles.
- Implement local SEO strategies.
- Manage business updates, reviews and local search visibility.

1. Brand Strategy & Communication

* Develop and maintain a consistent brand voice for PROPCID.
- Create campaign messaging and communication strategies.
- Ensure brand consistency across digital platforms.
- Understand business requirements and translate them into marketing campaigns.

1. Landing Pages & Lead Generation

* Plan and optimise landing pages for different property categories and campaigns.




- Develop location-specific and audience-specific lead-generation strategies.
- Work on conversion rate optimisation.
- Coordinate with the website and technology teams for implementation.

1. Analytics & Reporting

* Track campaign performance through Google Analytics 4 and Google Search Console.
- Monitor leads, CPL, conversion rates and marketing ROI.
- Prepare weekly and monthly performance reports.
- Identify opportunities for improving campaign effectiveness.

Required Skills & Qualifications
- 3–5 years of hands-on experience in digital marketing.
- Strong practical knowledge of Google Ads and Meta Ads.
- Experience in SEO, SEM, AEO and Google Business Profile management.
- Knowledge of Google Analytics 4, Google Tag Manager and Search Console.
- Experience in landing page planning and conversion optimisation.
- Robust understanding of lead-generation funnels and audience targeting.
- Excellent communication, planning and analytical skills.
- Experience in real estate, property portals or other lead-generation businesses will be an added advantage.

Key Performance Indicators (KPIs)

- Growth in qualified leads across different property categories.
- Cost per lead (CPL) and conversion rates.
- Improvement in organic website traffic and search visibility.
- Google Ads and Meta Ads campaign performance.
- Landing page conversion rates.
- Social media growth and engagement.
- Contribution towards business enquiries and revenue generation.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketing & Growth Manager (Noida)
🏢 PropCID Infotech Private
📍 Noida