Company Description Connect and Heal (CNH Care) is an employer-led healthcare platform that helps organizations deliver preventive care, OPD access, and 24×7 health support to employees and their families. Over the past decade, CNH has built one of India’s largest enterprise healthcare networks, serving 700+ organizations and impacting 6+ million lives. The platform combines clinical expertise, nationwide coverage, and technology-driven engagement to make employee healthcare seamless, compliant, and outcome-focused.

With a vast network of doctors, hospitals, diagnostics providers, pharmacies, and ambulances across 300+ cities, CNH delivers care anytime, anywhere. By standardizing clinical protocols and enabling an integrated care continuum, CNH supports employers in improving employee wellbeing, driving preventive care, and reducing operational effort for HR and occupational health teams.

Role Description - This is a full-time, in office role based in Bengaluru.

The Demand Generation

Specialist will identify and qualify prospective clients through inside sales activities, outbound outreach, and lead generation campaigns. The role involves engaging with decision-makers, understanding their employee healthcare needs, and scheduling meetings or demos for the business development and sales teams. The individual will maintain accurate records in CRM systems, follow up on inbound and outbound leads, and contribute to pipeline growth and revenue targets. Collaboration with marketing, sales, and client success teams is expected to refine messaging, improve conversion rates, and support overall go-to-market initiatives.

What you'll actually do

- Find the right people. Research target companies, figure out who owns employee wellbeing, and build a list worth calling. Apollo and LinkedIn Sales Navigator will become your second home.
- Reach out like a human. Cold calls, emails, LinkedIn, WhatsApp. Personalised, not copy-pasted. HR leaders can smell a template from three inboxes away.
- Ask good questions. Headcount, office locations,



what healthcare they have today, what's broken about it. Listen more than you pitch.
- Be the extension arm of the sales team. You're not a separate department lobbing leads over a wall, you work as one unit with your Account Executives. Qualify every prospect against BANT (Budget, Authority, Need, Timeline) before you book, so the meeting that lands in an AE's calendar is one worth their time.
- Book meetings that stick. Confirm, remind, re-confirm. A booked meeting only counts if the prospect actually shows up briefed and ready.
- Keep the CRM clean. Yes, really. If it's not in the CRM, it didn't happen.
- Bring intel back. What objections keep coming up? What messaging lands? Your feedback shapes how we sell.

You'll know you're winning when
- Qualified meetings booked every month, consistently
- Meetings that convert into real opportunities
- Pipeline value with your name on it
- Response rates that climb as you get sharper
- A CRM your manager doesn't have to chase you about

Non-negotiables
- Communication that lands. Clear, confident, warm. On a call, on email, on LinkedIn. You can hold a conversation with a CHRO without reading off a script.
- Energy. This role has a rhythm, dials, follow-ups, rejections, wins. You bring the same intensity to call 40 as call 4.
- Genuine curiosity. You want to understand people's problems, not just get to "so, are you free Thursday?"
- Comfortable and smart with tech. CRMs, sales tools, AI assistants, whatever we hand you next quarter — you poke around, figure it out, and find the shortcut. You don't wait for a training session to get started.
- Growth mindset. You take coaching, act on it, and come back better. You want to be running your own accounts in 18 months, and you're willing to earn it.
- Resilience. "No" is data, not a personality attack.

Nice to have

- 2-4 years in B2B inside sales or business development; though we weigh skill and mentality far more than years on a CV
- Exposure to Healtech, HR-tech, insurance, benefits or wellness.
- Any degree. We care more about how you think than where you studied.

📌 Demand Generation Specialist (Bengaluru)
🏢 Connect and Heal - CNH Care
📍 Bengaluru