Job Title: D2C Growth &

- Operations

Job Summary

We are seeking a seasoned, data-driven, and highly strategic D2C Growth &
- Operations with 15+ years of experience to own, design, and scale our Direct-to-Consumer business ecosystem. In this pivotal role, you will be the single point of accountability for managing our cross-functional D2C portfolios—spanning Sales Tech, Paid Performance Marketing, Organic Discovery (SEO/AEO/GEO), CRM, Creative Brand Strategy, and Digital Product Management.

As a leader who balances commercial metrics with a user-first mindset, you will champion Design Thinking frameworks to continuously audit, rethink, and optimize the customer journey. You will lead a nimble, specialized team to seamlessly scale acquisition, maximize digital funnel efficiencies, and hit core performance metrics like Gross Written Premium (GWP) and Cost per Lead (CPL).

Key Responsibilities &

- Portfolios Under Management
- UI/UX &
- Design Thinking Leadership

- Customer Journey Optimization: Apply human-centered Design Thinking principles to uncover user friction points, run empathy mapping, and redesign complex digital flows into intuitive user experiences.
- UX/UI Governance: Direct the UI vendor and creative teams to ensure high-converting layout design, layout consistency, and seamless user interaction design across the website and digital platforms.
- Data-Driven Product Iteration: Turn user drop-off data, heatmaps, and post-Go-Live analytics into actionable design improvements that boost digital conversion rates.

2.

Portfolio

Strategies &
- Growth Oversight

- Sales Tech &
- Operations: Oversee the optimization of LeadSquared (LSQ) and Greylabs environments to streamline lead distribution,



call center costs, incentive structures, and quality control.
- Performance Marketing: Drive bottom-line efficiency across Google, Meta, and partner agencies to consistently hit monthly CPL, conversion rate, and GWP targets.
- Organic Search Evolution: Future-proof our search strategy by leading transitions into AI-driven discovery, optimizing for traditional Search (SEO), Answer Engines (AEO), and Generative Engine Optimization (GEO) to maximize organic Share of Voice (SOV) and low-CAC leads.
- Omnichannel CRM &
- Engagement: Govern lifecycle marketing deployment across Website assets, WhatsApp (WA), SMS, RCS, and eMailers.
- Creative &
- Brand Identity: Maintain brand consistency and creative excellence across multi-channel customer touchpoints—ranging from social networks (IG, FB, YT, Twitter) and qualified networks (LinkedIn) to PR assets and website UI elements.

- Team Leadership &
- Operational Governance

- Act as the strategic anchor for the D2C core functions, managing execution across Data Operations, Aggregator Channels (PolicyBazaar), Sales Operations, Product Delivery, Performance, Organic Growth, Content, and Creatives.
- Direct financial stewardship over the entire D2C P&L;, including budget allocations, vendor agreement management, invoice processing, and complex multi-stakeholder financial reconciliations.




- Oversee the end-to-end digital product lifecycle—from user requirement gathering, wireframing with UI vendors, tech ticketing, and User Acceptance Testing (UAT) to post-Go-Live optimizations.
- Drive cross-functional alignment between backend internal systems (Finance, Underwriting, Claims, Customer Success) and external growth ecosystems (Agencies, Aggregators like PolicyBazaar).
- Command data accuracy across the department by implementing tight internal audits, strict Quality Control (QC) protocols, and centralized Management Information Systems (MIS).

Requirements &
- Qualifications

- Experience: 15+ years of proven experience managing comprehensive digital ecosystems, preferably within Insurtech, Fintech, BFSI, or high-volume e-commerce sectors.
- Design Excellence: Strong background or deep working knowledge of UI/UX workflows, conversion rate optimization (CRO), and Design Thinking methodologies.
- Tech Stack Mastery: Deep operational familiarity with CRM/Dialer tools (LeadSquared, Greylabs), Ad Engines (Google Ads, Meta Business Manager), and Agile tools (Jira/ticking systems for Tech/UAT).
- Search &
- Growth Expertise: Advanced strategic understanding of customer intent mapping, traditional SEO, and modern digital visibility optimizations (AEO/GEO).
- Financial &
- Data Literacy: Exceptional analytical mindset with a history of managing multi-crore marketing budgets, P&L; management, and structured financial/MIS reconciliations.
- Leadership Style: Exceptional stakeholder management skills with a strong record of steering lean, agile teams toward high-impact business outcomes.

📌 C Growth and Operations (Chennai)
🏢 Royal Sundaram General Insurance Co.
📍 Chennai