Role & responsibilities:

- Own the full player lifecycle and retention across two licensed European brands - an online casino and a sportsbook.
- Build and run segments, journeys and triggered campaigns (email-first today; SMS / WhatsApp / push as we expand) WITHOUT any bonus, free spins or monetary incentive - these are illegal in our market, so retention is won through segmentation, timing, content and product.
- Define retention KPIs and report them honestly (active players, reactivation rate, churn, deposit frequency); optimise on incremental conversion, not opens/clicks.
- Partner with our internal product and data team to shape our in-house CRM platform.
- Stay fully compliant with the brands' licence (no targeting/personalisation where restricted, 21+, responsible gaming).

Preferred candidate profile
- 4+ years in CRM / retention / lifecycle marketing,



with real hands-on experience at an online CASINO and/or SPORTSBOOK operator (fantasy/rummy-only experience is not a fit).
- Hands-on with a CRM / campaign platform - Optimove, Fast Track, CleverTap, MoEngage or similar.
- Proven at driving retention WITHOUT incentives, through behaviour-based segmentation and lifecycle journeys.
- Strong with data and segmentation; strong written English.
- Open to relocating to Indore later (full relocation package) after a remote start.

Perks and benefits
- Remote to start, with a full relocation package to Indore as you grow into the role.
- Real ownership of the retention function across both brands, with a direct line to the owner.
- Health insurance and a market-competitive salary.

📌 CRM / Retention Manager - Online Casino & Sportsbook (Indore)
🏢 Perzyst
📍 Indore