Description: As a Malayalam Copywriter at Asylum, you’ll be responsible for developing engaging, culturally relevant Malayalam content across social media, campaigns, digital platforms and brand communication. You should be someone who can move comfortably between formal Malayalam, conversational Malayalam, colloquial language and regional dialects while knowing when each is appropriate.
What You’ll Do:
• Write creative and engaging Malayalam copy for social media, campaigns, digital ads, videos, reels and other brand communication.
• Adapt copy across different Malayalam dialects and regional nuances of Kerala.
• Translate/adapt English concepts into Malayalam without losing the original thought, emotion or creative intent.
• Develop campaign ideas and content that feel naturally Malayalam rather than directly translated.
• Proofread and ensure grammatical and contextual accuracy in Malayalam.
• Work closely with designers account manager to bring ideas to life.
• Be comfortable writing for different brand categories and audiences.
What We’re Looking For:
• Excellent Malayalam reading and writing skills are a must.
• Strong understanding of the different dialects and regional variations across Kerala.
• Ability to write both standard Malayalam and natural, conversational Malayalam.
• Strong command of English, with the ability to understand and adapt creative briefs.
• Strong attention to grammar, spelling and language nuances.
• Basic Canva skills - you should be able to make simple edits
• Ability to work in a fast-paced creative agency setting and handle multiple projects.