Position: Social Media Manager – Content & Digital Communications

Company Name: Genres ad Pvt. Ltd

Experience: 2-3 Years

Location: Berhampur / Bhubaneswar, Odisha

Role Overview

We are seeking a dynamic and detail-oriented Social Media Manager who can effectively manage digital platforms while also leading content creation and communication strategies. The role requires a blend of creativity, strategic thinking, and an understanding of public sector communication standards.

Key Responsibilities

Social Media Management

- Develop, implement, and manage social media strategies aligned with project objectives.
- Handle day-to-day operations of social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.).
- Monitor social media trends, engagement metrics, and performance analytics.
- Ensure timely posting, updates, and responses to public queries/messages.
- Maintain brand consistency and adherence to government communication guidelines.

Content Writing & Development

- Create high-quality, engaging, and informative content for social media, websites, reports, and campaigns.
- Draft press releases, captions, blogs, newsletters, and awareness materials.
- Translate complex information into easy, citizen-friendly communication.
- Ensure content accuracy, clarity, and alignment with project goals.
- Collaborate with internal teams for content planning and approvals.

Campaign Planning & Execution

- Plan and execute digital campaigns, awareness drives, and promotional activities.
- Coordinate with stakeholders for content inputs and approvals.




- Track campaign effectiveness and prepare performance reports.

Analytics & Reporting

- Monitor KPIs such as reach, engagement, impressions, and conversions.
- Prepare weekly/monthly reports with actionable insights.
- Optimize strategies based on performance data.

Compliance & Coordination

- Ensure all communication adheres to government policies and guidelines.
- Liaise with project teams, officials, and external agencies for smooth execution.

Required Skills & Qualifications

- Bachelor’s degree in Mass Communication, Journalism, Marketing, or related field.
- 2- 3 years of experience in social media management and content writing.
- Strong command over English (mandatory); knowledge of Odia is an added advantage.
- Proficiency in social media tools, scheduling platforms, and analytics tools.
- Excellent writing (Odia and English), editing, and proofreading skills.
- Basic knowledge of graphic tools (Canva/Photoshop) is preferred.
- Ability to manage multiple tasks under tight deadlines.

Key Competencies

- Creativity and storytelling ability
- Strong communication and coordination skills
- Analytical thinking and attention to detail
- Adaptability to government project environments
- Professionalism and adherence to protocols

Contact Details Interested candidates may share their resumes or reach out through the following channels:

Email: [email protected] | [email protected]

Contact Number: (phone hidden)

Pay: ₹15,000.00 - ₹22,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 Content Writer and Social Media Manager (Bhubaneswar)
🏢 Genres Ad
📍 Bhubaneswar