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FITPASS is India’s largest fitness and wellness membership platform, designed to support everyday health for people across the country. The company makes fitness accessible, affordable, and flexible through a single plan that unlocks 12,000+ gyms and studios in 150+ cities, along with AI-powered coaching, personalized nutrition, home workouts, and doctor consultations. FITPASS focuses on helping individuals build sustainable healthy habits and supports organizations as a trusted corporate wellness partner to create energized and resilient workforces.

Guided by the belief that fitness is not a luxury or a one-size-fits-all solution, FITPASS aims to make consistent, convenient fitness possible for everyone, on their own terms.

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- You know the difference between a trend and a trend that’s already dead.
- You can turn a half-baked thought into a killer hook, a gym floor into a content set, and a 10-second idea into something people actually want to watch till the end.
- And yes, you know your way around a camera.
- That’s the kind of person we’re looking for.
- At FITPASS, we’re building fitness content that feels less like advertising and more like culture. Content that makes people laugh, think, move, save, share and maybe even get off the couch.
- If you can make that happen, keep reading.

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Come up with social-first content ideas that fit the FITPASS personality — sharp, relevant, entertaining and always rooted in fitness.

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Not just captions. Not just “5 ways to stay fit.” We want someone who understands the first three seconds, knows how to build a story, and can make a fitness message feel native to the feed.

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Plan and shoot Reels, ads and short-form videos.



You don’t need to be a cinematographer — but you should know your ISO from your aperture, your good framing from your bad framing, and how to make a gym floor look like a content set.

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Spot trends early. Understand formats, sounds, memes, creators and platform behaviour. Then figure out how to make them work for FITPASS without making them feel like a brand desperately trying to be Gen Z.

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Work with social, marketing, creative and on-ground teams to turn content calendars into content people actually want to see.

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Coordinate with trainers, talent, gyms and production teams. Plan shoots. Solve problems. Get the shot. Move on.

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From “wait, what if we made this?” to the final export take ownership of your content and make sure it feels unmistakably FITPASS.

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- 2–3 years of experience in content, video production, social media or a similar creative role.
- A robust scripting game. You know how to write hooks, build stories and make people care.
- Comfortable with the basics of shooting, camera settings, framing, lighting and on-ground production.
- A genuinely sharp understanding of Instagram, Reels, YouTube Shorts and social culture.
- The instinct to know what’s trending, why it’s working, and whether FITPASS should actually be doing it.
- Basic editing skills in Premiere Pro, CapCut, Edits or similar are a plus.
- A good eye. A curious brain. A low tolerance for boring content.
- Fitness / wellness interest? Even better. You don’t have to live at the gym. You just need to understand why people do.

? Location: Jhandewalan, Delhi

? Experience: 2–3 Years

? Role: Content Producer

If you’re a creative storyteller who loves content, fitness and social media, I’d love to connect!

? Interested candidates can share their CV at [email protected]

📌 Content Producer (New Delhi)
🏢 Fitpass
📍 New Delhi