: Content Executive

Content Production & Growth Department: Marketing / Content

Reporting To: Content Strategist

Contract: 3 Months

Role Overview

We are looking for a Content Creator who can own content end-to-end. From coming up with the idea to writing the script, creating/editing the content, and understanding how it performs. You will be expected to actively create content that people want to watch, share, save and talk about while building a strong community around the brand.

The ideal candidate is someone who understands what makes content work on Instagram, and is naturally curious about trends and internet culture, and can turn a simple idea into engaging, platform-native content.

Key Responsibilities

1. Content Ideation & Creation

● Come up with fresh, original content ideas for Instagram and YouTube (short form). ● Identify trends, formats, conversations and cultural moments that the brand can participate in.

● Develop content concepts based on audience interests, brand objectives and performance insights.

● Turn ideas into hooks, scripts, shot lists and finished content. ● Create content independently using available resources.

● Experiment with different formats, hooks, storytelling styles and content structures to identify what works.

1. Scriptwriting & Storytelling

● Write short-form scripts that are conversational, engaging and native to the platform. ● Develop robust hooks that capture attention within the first few seconds.

● Adapt the same idea into different formats for Instagram Reels, YouTube Shorts and other channels.





● Write content that feels natural and human, not like an advertisement or generic brand content.

1. Editing & Content Production

● Edit short-form videos independently using tools such as CapCut, Inshot, VN, Edits, Canva or similar. ● Add appropriate text, transitions, music, sound effects and pacing to make content engaging.

● Take ownership of the final output instead of relying entirely on designers or video editors.

1. Community Building

● Create content that encourages conversations, shares, saves and participation. ● Understand what the audience responds to and use those insights to shape future content.

● Actively monitor comments, DMs and audience conversations to identify content opportunities.

● Help build a community around the brand rather than simply growing follower count.

1. Performance & Optimisation

● Track content performance and understand why certain content works and why certain content doesn't. ● Monitor metrics such as reach, watch time, retention, shares, saves, engagement and follower growth.

● Identify winning hooks, formats, topics and storytelling styles. ● Continuously test and improve content based on performance.





● Contribute content ideas and variations for paid media based on learnings from organic content.

What Success Looks Like You will be evaluated on:

● Quality and consistency of content produced

● Ability to execute high-performing content pieces independently

● Growth in reach, engagement and relevant audience

● Improvement in watch time and content retention

● Growth in shares, saves and meaningful interactions

● Ability to identify and replicate winning content formats

● Contribution to brand awareness, community and business goals

● Speed and consistency of execution.

Required Skills

● Strong understanding of Instagram content

● Excellent writing and storytelling skills

● Strong understanding of hooks, retention and short-form video

● Ability to identify and adapt trends quickly

● Good understanding of what makes content shareable and engaging ● Strong video editing skills ● Ability to read basic content analytics and draw actionable insights ● Strong communication skills

Who We're Looking For We are looking for someone who:

● Thinks like a creator, not a social media manager

● Can write the script, create the content and edit it

● Is constantly consuming and analysing content

● Understands internet culture and emerging trends

● Has strong opinions about what makes content good

● Is comfortable experimenting and failing fast

● Is proactive and doesn't wait for a brief for every piece of content

● Wants to build a community, not just a follower count

📌 Content Creator (Mumbai)
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