– CONTENT CREATOR

Job Title: Content Creator

Department: Marketing & Communications

Industry: Construction / Real Estate

Location: Thrissur, Kerala

Employment Type: Full-Time

Experience: 3-5 Years

Reporting To: Marketing Manager / Senior Management

Job Summary

Navera Builders Pvt. Ltd. is looking for a creative and enthusiastic Content Creator to develop engaging content for our real estate and construction projects.

The candidate will be responsible for creating social media content, reels, videos, photos, captions, project stories, promotional campaigns, and other digital content that strengthens the company's brand presence and generates customer engagement and leads.

Key Responsibilities1. Social Media Content

- Create engaging content for Instagram, Facebook, YouTube, WhatsApp, and other digital platforms.
- Develop reels, short-form videos, posts, stories, carousels, and promotional creatives.
- Plan and maintain a consistent social media content calendar.
- Create content around ongoing projects, completed projects, construction progress, offers, events, and company activities.
- Develop content specifically suited to real estate audiences.

1. Video & Reel Creation

- Shoot and edit short-form videos and reels for real estate projects.
- Capture project walkthroughs, construction progress, site activities, amenities, and customer experiences.
- Create engaging property/project walkthrough videos.
- Edit videos with suitable transitions, text, music, voiceovers, subtitles, and branding.
- Develop trend-based content while maintaining a professional corporate image.

1. Photography & On-Site Content

- Capture high-quality photographs and videos of construction sites and completed projects.
- Coordinate regular site visits for content collection.
- Capture project milestones, architectural features, interiors, amenities, and lifestyle elements.
- Maintain an organized library of photos and videos.

1. Creative Content Development

- Write engaging captions, headlines,



scripts, descriptions, and promotional copy.
- Develop creative concepts for project launches and marketing campaigns.
- Create storytelling content highlighting the company's projects, quality, values, and customer experience.
- Convert technical project information into simple and engaging content for customers.

1. Project & Brand Promotion

- Create content promoting new launches, ongoing projects, offers, exhibitions, events, and campaigns.
- Highlight project USPs, location advantages, amenities, specifications, and construction quality.
- Ensure all content follows Navera Builders' brand guidelines.
- Coordinate with the sales and marketing teams to create lead-generation content.

1. Content Planning & Trends

- Monitor current social media trends, formats, sounds, hashtags, and content styles.
- Suggest new content ideas and creative campaigns.
- Research competitor and industry content for inspiration and market understanding.
- Develop content strategies based on audience engagement and campaign objectives.

1. Collaboration

- Coordinate with Sales, Marketing, Design, CRM, Project, and Management teams.
- Collect accurate project information before publishing content.
- Work with graphic designers, photographers, videographers, and external agencies when required.
- Support sales teams with digital marketing materials.

Required Qualifications
- Bachelor's degree or diploma in Mass Communication, Journalism, Marketing, Visual Communication, Digital Media, Advertising, or a related field.
- 3-5 years of experience in content creation, social media,



digital marketing, or a related role.
- Experience in real estate, construction, architecture, or property marketing will be an advantage.

Required Skills
- Strong creative and storytelling ability.
- Excellent knowledge of Instagram Reels, YouTube Shorts, Facebook, and WhatsApp content.
- Good video shooting and editing skills.
- Knowledge of tools such as CapCut, Adobe Premiere Pro, Canva, Photoshop, or similar software.
- Valuable photography and framing skills.
- Excellent Malayalam and English communication skills.
- Good copywriting and caption-writing ability.
- Understanding of social media algorithms and engagement strategies.
- Ability to work on-site and travel to project locations.
- Ability to work under deadlines and manage multiple projects.

Preferred Skills
- Experience creating real estate project walkthroughs and property reels.
- On-camera presentation skills will be an advantage.
- Basic knowledge of drone photography/videography will be an advantage.
- Basic understanding of digital advertising and lead generation.
- Ability to create content in Malayalam and English.

Key Performance Indicators (KPIs)
- Number and quality of content pieces produced.
- Social media reach and engagement.
- Reel/video views and watch time.
- Growth in followers and audience engagement.
- Leads generated through content campaigns.
- Consistency of content publishing.
- Quality of project photography and videography.
- Timely delivery of marketing content.

Candidate Profile The ideal candidate should be creative, energetic, trend-aware, and passionate about photography, videography, storytelling, and social media, with the ability to showcase real estate projects in an attractive and professional manner. Salary: As per experience and industry standards

Location: Thrissur, Kerala

Employment Type: Full-Time

Pay: ₹40,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Content Creator (Thrissur)
🏢 NAVERA BUILDERS
📍 Thrissur