# Founding CMO / Head of Marketing — RoamYoo

About RoamYoo

RoamYoo is a next-generation travel tech platform focused on making travel more social, authentic and experience-driven. We are building a platform where travelers can discover destinations, connect with local hosts and communities, discover experiences, join trips and create meaningful travel connections.

We are now looking for a Founding CMO / Head of Marketing who can build RoamYoo's marketing engine from the ground up.

This is a core team role, not a conventional corporate marketing position.

We are looking for someone who wants to build the company, not simply manage a marketing department.

The Role

As the Founding CMO, you will own the entire marketing function at RoamYoo. You will be responsible for:

- Brand strategy
- Social media
- Content strategy
- Growth marketing
- Community building
- Creator/influencer partnerships
- User acquisition
- PR
- Campaigns
- Partnerships
- Referral and viral growth
- Marketing analytics
- Customer acquisition and retention

You will work directly with the founders and have significant influence over the company's growth strategy.

The core question you'll own:

"How do we make RoamYoo a brand people discover, talk about, share and want to be part of?"

Key Responsibilities

1. Marketing Strategy

Build and execute RoamYoo's complete marketing strategy from zero.

- Define target audiences and customer personas
- Develop positioning and messaging
- Build acquisition strategies
- Develop launch and growth plans
- Define marketing KPIs
- Create monthly and quarterly growth plans
- Identify new acquisition channels
- Continuously test and optimize campaigns

2. Social Media & Content

You must have a deep understanding of social media, not just experience managing social accounts.

Own the strategy for

- Instagram
- YouTube
- Reels / Shorts
- LinkedIn
- X
- Community platforms
- WhatsApp / Telegram communities

You will be responsible for developing:
- Content strategy
- Viral content concepts
- Short-form video strategy
- UGC campaigns
- Creator-led content
- Travel stories
- Community content
- Brand campaigns

You should understand why content spreads, why people share it and how to turn attention into users.

3. Frugal & Guerrilla Marketing

This is one of the most important parts of the role. RoamYoo is an early-stage startup,



so we are looking for someone who can create disproportionate growth with limited resources.

You should be capable of developing:

- Low-cost acquisition campaigns
- Guerrilla marketing campaigns
- Viral campaigns
- Referral programs
- Community-led growth
- Creator collaborations
- Barter partnerships
- Campus/community activations
- PR opportunities
- Strategic partnerships
- Organic growth loops

We value creativity and execution over simply increasing the advertising budget.

4. Creator & Influencer Marketing

Build RoamYoo's creator ecosystem. Identify and build relationships with:

- Travel creators
- Micro-influencers
- Travel bloggers
- Photographers
- YouTubers
- Local creators
- Travel communities
- Trip leaders
- Travel clubs

Build scalable creator programs that turn creators and users into distribution channels for RoamYoo.

5. Community Growth

Build communities around RoamYoo rather than treating users only as customers.

Develop

- Traveler communities
- Host communities
- Creator communities
- Ambassador programs
- Travel clubs
- Referral networks
- Local travel communities The objective is to create a community where users themselves contribute to RoamYoo's growth.

6. Growth & Performance Marketing

Own measurable growth.

Track and optimize

- CAC
- LTV
- Conversion rate
- Retention
- Activation
- Referral rate
- Organic acquisition
- Paid acquisition
- Campaign ROI
- User growth
- Host acquisition

You should be comfortable using data to decide:

What should we stop? What should we double down on? What should we test next?

What We Are Looking For

Must Have

* Strong understanding of social media and digital marketing

- Proven ability to build and execute marketing strategies
- Strong content and storytelling skills
- Understanding of creator/influencer ecosystems
- Growth mindset
- Strong analytical thinking
- Excellent communication skills
- Ability to work independently
- Strong execution ability
- Entrepreneurial mindset
- Ability to work with limited budgets and resources

Strongly Preferred





* Previous experience in travel / tourism / hospitality / OTA / travel-tech

- Experience with an early-stage startup
- Experience launching a product or brand from zero
- Experience building online communities
- Experience with viral/organic growth
- Experience working with creators and influencers

* Experience in consumer internet or marketplace businesses

The Person We Want

We are looking for someone who is: Highly ambitious.

Extremely hands-on.

Creative.

Data-driven.

Resourceful.

Quick-moving.

Experiment-driven.

Obsessed with growth.

You should be comfortable moving between:

Strategy → Content → Analytics → Creator Calls → Campaign Execution → Community → Growth on the same day.

Founder Mentality Is Critical

This is not a role for someone who needs a large team, large budget or detailed instructions before taking action. We want someone who thinks:

> "If something needs to be done, I'll figure out how to do it."

You will have significant autonomy, but with that autonomy comes high ownership and accountability for results. We are looking for someone who genuinely wants to build a startup as if it were their own.

What Success Looks Like

Your success will not be measured by the number of posts published or the size of the marketing team.

Success means

- RoamYoo develops a recognizable brand
- Organic traffic grows consistently
- Social communities grow
- Users begin creating content about RoamYoo
- Creators actively want to work with RoamYoo
- Referral and community loops develop
- Customer acquisition becomes more efficient
- Marketing experiments produce measurable learning
- RoamYoo becomes increasingly difficult to ignore within the travel ecosystem

Important

This is a serious early-stage startup role. We are looking for people who are genuinely excited about building something from the ground up.

If you are primarily looking for:

- A corporate marketing position
- A large established team
- A fixed role with limited ownership
- Agency-managed marketing
- A role focused only on strategy and presentations this may not be the right opportunity.

If you want to build a travel brand from zero, experiment aggressively, work directly with founders and have real ownership over growth, we want to hear from you.

Experience in the travel industry is strongly preferred.

**Join RoamYoo and help build the future of social travel.*

📌 CMO / Founding Marketing Lead (Delhi)
🏢 SAPster IT Consulting
📍 Delhi