Title: Chief Operating Officer (COO)

Location: Delhi NCR

About Indastro

Indastro.com is a 25-year-old digital platform in the Vedic astrology and horoscope space, offering personalized horoscope reports, astrologer consultations (audio/video/webchat) to a global customer base.

Role Overview The Chief Operating Officer will be responsible for the overall day-to-day management and operational performance of Indastro, with a strong focus on its digital and e-commerce business. The role requires a commercially minded and hands-on professional who can oversee the complete operating cycle — from website management, product and content planning, digital marketing coordination and customer management to sales, fulfilment, technology, internal teams and business performance.

The COO will act as the central point of coordination between the management, technology/development team, content and astrology teams, customer support, marketing, sales and other operational functions. The person should be capable of independently identifying operational gaps, establishing processes, assigning responsibilities, monitoring execution and ensuring that initiatives are completed on time.

This is a business-operating role rather than a purely administrative position.

Key Responsibilities

1. Digital & Website Operations

- Oversee end-to-end website operations including content, products/services, pricing, offers, landing pages and overall user experience.
- Coordinate with technology/development teams for website improvements, bug fixes, new features, and integrations.
- Support and coordinate mobile app/product development and launches.

2. Content, Social Media & Marketing

- Oversee the content pipeline and social media presence, including deciding what content should be created, updated and published.
- Coordinate with writers, designers, video teams and external agencies to ensure timely execution.
- Monitor content, campaigns and digital performance and make improvements based on data.

3. E-commerce & Customer Operations





- Oversee the complete customer journey across online reports, consultations, and memberships.
- Manage customer support, escalations, fulfilment, scheduling, refunds and overall customer experience.
- Monitor key business metrics including sales, orders, conversions, customer satisfaction and repeat business.

4. Team & Process Management

- Manage and coordinate internal teams and external agencies/vendors across technology, content, design, customer support and marketing.
- Establish clear processes, SOPs and accountability to ensure efficient and timely execution.

5. Business & Strategic Support

- Work closely with the management on business growth, new products, digital initiatives and partnerships.
- Review operational and financial performance and provide regular MIS and actionable insights.
- Identify opportunities to improve revenue, customer retention and overall business efficiency.

Qualification & Experience

- 10 years of relevant experience, with significant experience in e-commerce, digital business, online services or technology-enabled consumer businesses.
- MBA/PGDM or relevant qualification, preferably from a premier management/business institution such as IIMs, Symbiosis, XLRI, MDI or equivalent.
- Proven experience in a senior operational/business management role with responsibility for multiple functions.
- Strong understanding of website and e-commerce operations, digital content, social media and online customer journeys.
- Experience in app/product development coordination and working with technology/development teams.
- Solid commercial understanding with the ability to connect operations, customer experience and revenue.
- Ability to work independently, take ownership and drive execution across teams.

Ideal Candidate The ideal candidate should have experience running or overseeing a digital/e-commerce business end-to-end and be comfortable managing everything from website and app development to content, social media, customers, technology, marketing, teams and online sales.

This is a hands-on leadership role requiring strong ownership, execution ability and business judgement.

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