Key Accountabilities for role of Category Manager with Hong's Kitchen:
- Own the design and execution of the annual and quarterly brand calendar
- Be the voice of the consumer in the marketing team and drive consumer-centric growth programs (Packaging, Consumer experience online & offline, Offers)
- Identify actionable consumer insights to feed into brand growth programs on an ongoing basis across the organisation.
- Responsible and accountable for all brand health metrics
- Build winning brand communication for TV, Digital, Performance Marketing, In-Store and other media
- Closely collaborate with the Digital, Social and CRM teams to ensure brand identity, visual guidelines and tone of voice are consistent across different communication channels
- Work closely with the innovation team to plan GTM for all recent launches
- Develop Integrated Marketing Plans in close co-ordination with the Regional Marketing /Operations teams
- Be the lead in briefing and aligning external agency partners – Creative, Media, PR and Design Agencies
- Be the central owner of all brand assets and across digital and offline channels
- Collaborate closely with product, digital and A&I; teams to better understand consumer behaviour.
- Category innovation – Track competition NPLs, offers and innovations in store and online
- Help develop new product launches, permanent and seasonal items for the menu