About What Works

What Works is a results-driven marketing and brand consulting agency helping businesses scale through digital marketing, branding, performance marketing, website development, content creation, and business growth strategies .

We partner with businesses across multiple industries to build remarkable brands and create measurable business outcomes.

Role Overview

We are looking for a Business Development Specialist to join our growing team in Hyderabad.

The ideal candidate will be proactive, confident, and interested in sales, business development, client acquisition, and marketing . This role is ideal for candidates with 0–1 year of experience , including freshers who have solid communication skills and a willingness to learn.

You will be responsible for identifying potential clients, generating leads, initiating conversations, understanding business requirements, and supporting the sales process from lead generation to conversion.

Key Responsibilities

- Identify and generate new business opportunities through LinkedIn, cold calling, email outreach, networking, referrals, and other channels .
- Research and identify potential clients across relevant industries.
- Build and maintain a database of qualified prospects and leads.
- Initiate conversations with prospects and understand their business and marketing requirements.
- Explain What Works' services and identify suitable solutions for potential clients.
- Schedule meetings and follow up consistently with prospects.
- Support the preparation of sales presentations, proposals, quotations, and business pitches .
- Coordinate with the marketing, creative,



and strategy teams to develop relevant client solutions.
- Maintain accurate records of leads, follow-ups, meetings, proposals, and conversions.
- Track daily and monthly business development activities and sales performance.
- Build professional relationships with prospects and clients.
- Attend networking events, exhibitions, business meetings, and industry events when required.
- Stay updated on digital marketing, branding, advertising, business growth, and industry trends .
- Work towards achieving individual and team business development targets.

Required Skills
- Excellent verbal and written communication skills .
- Strong interpersonal and relationship-building skills.
- Basic understanding of sales and business development .
- Interest in digital marketing, branding, advertising, and business growth.
- Good presentation and negotiation skills.
- Ability to confidently communicate with business owners and decision-makers.
- Strong follow-up and lead management skills.
- Basic proficiency in MS Excel, PowerPoint, Google Sheets, and LinkedIn .
- Ability to research prospects and identify potential business opportunities.
- Self-motivated, proactive, and target-oriented.
- Good organizational and time-management skills.




- Willingness to learn and work in a fast-paced agency environment.

Qualifications
- Bachelor's degree in Business Administration, Marketing, Sales, Commerce, Communications, or a related field .
- Candidates from other academic backgrounds with strong communication and sales skills may also apply.
- Additional certifications in Sales, Marketing, Business Development, or Digital Marketing are an advantage.

Experience
- 0–1 year of experience in Business Development, Sales, Lead Generation, Telecalling, Client Acquisition, or a related field.
- Freshers are welcome to apply.
- Internship or project experience in sales, marketing, or business development will be an advantage.
- Candidates with strong communication skills and a willingness to learn are encouraged to apply.

Employment Details Position: Business Development Specialist

Employment Type: Full-Time

Experience: 0–1 Year

Work Mode: On-Site

Location: Hyderabad, Telangana

Industry: Advertising & Digital Marketing Services

Languages: English, Hindi, Telugu

What We Are Looking For

We are looking for someone who is:

- Hungry to learn
- Confident in communication
- Comfortable speaking with new people
- Proactive with follow-ups
- Interested in sales and business growth
- Target-oriented
- Ready to take ownership

If you are someone who enjoys connecting with people, discovering business opportunities, and turning conversations into potential clients , this role could be a great starting point for your career in business development.

📌 Business Development Specialist (Hyderabad)
🏢 What Works
📍 Hyderabad