About the Role

Alps Digital Devices Ltd., the official distributor of TCL products in Kerala, is looking for a motivated and result-oriented Business Development Executive (BDE) to manage and develop the TCL dealer/channel network in Thrissur District.

The ideal candidate will be responsible for expanding the dealer network, strengthening relationships with existing channel partners, driving secondary sales, ensuring product availability and visibility, and achieving assigned business targets.

Key Responsibilities

- Develop and maintain strong business relationships with TCL dealers, retailers and channel partners in the assigned territory.
- Identify and onboard new dealers and business opportunities to expand TCL's market presence.
- Drive primary and secondary sales through the assigned dealer network.
- Regularly visit dealers and retail outlets to understand business requirements and market potential.
- Ensure adequate product availability, visibility and display at dealer/retail outlets.
- Communicate TCL product features, pricing, schemes, offers and promotional activities to channel partners.
- Monitor competitor activities, pricing, schemes and market trends and provide timely market feedback.
- Follow up on dealer orders, stock movement, sales performance and outstanding payments.
- Coordinate with internal teams including sales, warehouse, finance and management to ensure smooth order and delivery processes.
- Support dealers in achieving sales objectives and resolving business-related issues.
- Prepare and submit regular sales, market visit, dealer and competitor reports.




- Identify opportunities for increasing TCL's market share within the assigned territory.
- Ensure effective implementation of company and brand initiatives at the dealer level.

Candidate Profile
- Education: Graduate in any discipline; MBA/Sales & Marketing qualification will be an added advantage.
- Experience: 1–3 years of experience in B2B sales, channel sales, distribution or dealer management, preferably in consumer electronics, home appliances, mobile phones or related industries.
- Candidates with experience in TV, consumer durables or electronics distribution will be preferred.
- Strong communication, negotiation and relationship-management skills.
- Good knowledge of the Thrissur market and dealer network will be an advantage.
- Willingness to travel extensively within the assigned territory.
- Should be target-oriented, self-motivated and capable of working independently.
- Valid two-wheeler driving licence is preferred.

Key Skills B2B Sales | Channel Sales | Dealer Management | Business Development | Distributor Sales | Secondary Sales | Market Development | Relationship Management | Negotiation | Consumer Electronics | Market Intelligence

What We Offer

- Opportunity to work with a leading global consumer electronics brand – TCL
- Exposure to distributor and channel sales operations
- Career growth opportunities within the sales organization
- Performance-based incentives
- Professional and dynamic work workplace

Pay: ₹25,000.00 - ₹35,000.00 per month

Perks

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Provident Fund

Work Location: In person

📌 Business Development Officer (BDO)-TCL (Thrissur)
🏢 Aldous Glare Tech & Energy
📍 Thrissur