Role & responsibilities

We need someone who can both plan and execute: build our outbound marketing strategy, then personally get on the phone to turn it into meetings. You'll own the full top of our sales funnel, from picking target accounts to booking qualified meetings with leadership.

What You Will Do

Sales and outreach (about 60-70% of your time)

- Make daily outbound calls to US decision-makers at manufacturing and industrial companies
- Run multi-channel outreach across calls, email and LinkedIn
- Qualify prospects by need, budget, timeline and decision-maker
- Book and confirm discovery meetings for leadership, and follow up until a prospect says yes or no
- Hit monthly targets for meetings booked and pipeline created

Marketing and ABM (about 30-40% of your time)

- Build and run an Account-Based Marketing (ABM) plan: choose target accounts, map decision-makers, and plan personalized outreach
- Create a quarterly outbound marketing plan with clear goals, channels and metrics
- Set up and optimize Apollo.io for list building, filters, sequences, A/B testing and engagement tracking
- Write outreach emails, LinkedIn messages and call scripts, using AI tools to work quickly
- Work with leadership on case studies, one-pagers and LinkedIn content
- Track and report campaign performance in our in-house CRM,



and adjust based on results

What We Are Looking For

- 3-6 years in B2B business development, lead generation or growth marketing for an IT services or software company
- US market experience with outbound calling and email outreach to US clients
- Expert-level Apollo.io skills: advanced filters, sequences, the dialer, enrichment and analytics
- Hands-on experience planning and running ABM campaigns, not just supporting them
- A track record of meetings booked and pipeline generated, backed by real numbers (please include them)
- Excellent spoken and written English, and confidence speaking with senior US executives
- Fluency with AI tools such as ChatGPT or Claude for research, content and personalization
- Self-driven, data-minded and comfortable with rejection
- Willingness to work US Eastern hours consistently

Positive to Have

- Experience selling or marketing to manufacturing, industrial or supply chain companies
- Experience with LinkedIn Sales Navigator, LinkedIn Ads or intent-data tools like 6sense or Bombora
- Understanding of custom software, ERP, dashboards or automation solutions
- Startup or small-team experience where you built a process from scratch

📌 Business Development & Marketing Executive - US Market (IT Services) (Hyderabad)
🏢 Qentropix Technologies
📍 Hyderabad