Business Development Manager (BDM)

Location: Ernakulam

Preferred Qualifications

- Previous Sales Closing: Proven ability to close deals of ₹3 lakhs or above in a single project/bill.

- Industry Experience: Prior experience in an agency (BDE/BDM role), brand marketing, or media coordination preferred.

- Work Experience: 3+ years in an advertising agency or media-related sales.

- Education: Bachelor’s Degree in business, marketing, communications, or a related field.

Job Role

- Own and execute the sales funnel, from lead qualification to closing new business.

- Conduct in-depth meetings with prospective clients to understand needs and pitch tailored solutions.

- Represent Xpresso Global in industry meetings, expos, and lead-generation opportunities.

- Follow up diligently on leads generated from campaigns, networking, and digital inquiries.

- Prepare briefs, coordinate with strategy and design teams, and ensure proposals are delivered on time.

- Negotiate and close contracts with an understanding of client budgets and expectations.

- Build long-term relationships with key decision-makers and nurture existing accounts when needed.

- Maintain an up-to-date log of opportunities in the CRM system.

- Provide market feedback to help refine service offerings and marketing efforts.

- Work closely with Director-Sales & Marketing to align targets and prospecting goals.

Key Performance Indicators (KPI)

- Number of new client meetings conducted monthly.





- Client conversion rate from meeting to onboarding.

- Monthly revenue generated through recent clients.

- Average deal size and profit margin from closed accounts.

- Sales cycle time from first contact to closing.

- CRM activity updates and pipeline visibility.

- Follow-up efficiency and responsiveness to leads.

- Quality of brief passed on to proposal/research team.

- Client feedback and satisfaction post onboarding.

- Market feedback updates are shared with senior management.

Key Result Areas (KRA)

- Lead Conversion: Turning high-potential leads into long-term Xpresso clients.

- Industry Targeting: Focus on sectors aligned with Xpresso’s growth plans.

- Proposal Briefs: Work with internal teams to ensure strategic and creative alignment.

- Networking: Represent Xpresso at networking and lead-gen platforms.

- Revenue Generation: Achieve monthly and quarterly business development targets.

- Client Relationship Management: Develop trusted advisory relationships.

- Sales Intelligence: Gather insights from the field to guide the marketing approach.

- Reporting & Documentation: Keep CRM up to date with calls, meetings, and deal flow.

- Support Strategic Decisions: Collaborate with the Director to shape market entry plans.

- Training & Development: Continuously improve pitch and sales skills.

Location

- Kochi, Kerala (Required)

Work Location: In person

📌 Business Development Manager (BDM) (Kochi)
🏢 Xpresso Global
📍 Kochi