Business Development Associate (BDA)

Department: Sales & Business Development

Employment Type: Full-Time

Job Location: [Location]

Experience: [0–2 Years / Freshers can apply]

About the Role

We are looking for a agile and target-oriented Business Development Associate (BDA) to join our team. The candidate will be responsible for driving business growth through B2B and B2C sales, lead generation, field activities, student/parent counselling, and admissions.

Our company is a product-based education organization providing coaching and learning solutions for competitive examinations such as NEET, JEE, MHT-CET, and NDA.

The ideal candidate should be comfortable with field work, meeting students/parents and institutional partners, generating leads, counselling prospects, and converting leads into admissions.

Key Responsibilities

Generate recent leads through field visits, referrals, events, educational institutions, campaigns, and other channels.

Handle both B2C and B2B business development activities.

Connect with students and parents to understand their educational requirements and recommend suitable courses/products.

Conduct student and parent counselling regarding courses, preparation strategies, programs, fees, and enrollment.

Visit schools, colleges, coaching institutes, and other relevant institutions for B2B partnerships and business opportunities.

Build and maintain solid relationships with students, parents, schools, colleges, and institutional partners.

Follow up with leads through calls, WhatsApp, meetings, and field visits.

Conduct product/course presentations and demonstrations when required.





Convert qualified leads into course enrollments/admissions.

Maintain accurate records of leads, follow-ups, meetings, conversions, and sales activities in the CRM/system.

Participate in career fairs, seminars, school visits, education events, promotional activities, and admission campaigns.

Achieve assigned lead generation, sales, revenue, and admission targets.

Track market trends, competitor activities, and customer feedback and share insights with the management.

Coordinate with the marketing, counselling, academic, and operations teams to ensure a smooth student onboarding experience.

Required Skills

Good communication and interpersonal skills.

Strong sales and negotiation skills.

Ability to confidently interact with students, parents, school representatives, and other stakeholders.

Comfortable with field sales and regular travel within the assigned territory.

Ability to generate leads independently and work on both B2B and B2C opportunities.

Strong follow-up and relationship-management skills.

Target-oriented and self-motivated approach.

Basic knowledge of MS Office, Google Workspace, CRM tools, and WhatsApp.

Good problem-solving and convincing abilities.

Ability to work independently as well as part of a team.

Qualification





Graduate in any discipline.

Candidates with a background in Sales, Business Development, Education/EdTech, Counselling, Marketing, or Customer Relationship Management will be preferred.

Freshers with solid communication and sales skills can also apply.

Preferred Candidate Profile The candidate should:

Be comfortable with field work and travelling.

Be comfortable interacting with students and parents.

Have an interest in the education/EdTech sector.

Be willing to work on B2B as well as B2C sales.

Be comfortable with lead generation, counselling, follow-ups, and conversions.

Have a result-oriented approach and willingness to achieve targets.

Key Performance Indicators (KPIs)

Qualified leads generated

Student/parent meetings and counselling sessions

B2B meetings and partnerships

Lead-to-admission conversion

Revenue generated

Follow-up efficiency

New institutional/business accounts acquired

Achievement of monthly/quarterly sales targets

What We Offer

Fixed salary + performance-based incentives

Growth and career development opportunities

Training and support in sales, counselling, and product knowledge

Opportunity to work in the competitive education and Ed Tech sector

Exposure to both B2B and B2C business development

If you are energetic, confident, target-oriented, and enjoy meeting people and building relationships, we would love to hear from you.

Pay: From ₹15,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

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