Job Title: Manager Consumer Awareness & Development Field Awareness
Location: Clove Dental, Ahmedabad
Clove Dental is seeking a agile and proactive Below-the-Line (BTL) Manager to join our team. As a BTL Manager, you will be responsible for executing various marketing activities aimed at enhancing brand visibility and generating leads for our dental health services. You will play a crucial role in organizing and overseeing dental health checkup camps, as well as coordinating hyper-local activations to engage our target audience effectively.
Responsibilities
- Source venues for conducting Dental Health Checkup camps in Residential Welfare
Associations (RWA), Corporate offices, Banks, School/ Colleges, Joggers Parks, etc.
- Utilize knowledge of the area to map out strategic locations within the respective zone for maximum impact.
- Lead and manage a team to effectively execute the planned activities, ensuring smooth coordination and timely delivery.
- Implement hyper-local activations such as flyer insertion, door-to-door flyer distribution,
canopy activations, and health talks to boost brand visibility for focus clinics.
- Record all lead data generated from BTL activations into the ERP software for further analysis and follow-up.
- Strategize and execute activities for the launch of new clinics, providing support until they achieve mature infrastructure status.
- Coordinate with the Supply Chain Management team to ensure timely procurement of required collaterals and consumables for monthly activities.
- Address grievances and concerns of BTL team members, providing necessary support and guidance to ensure productivity.
- Maintain and update daily performance trackers to monitor the effectiveness of BTL activities and identify areas for improvement.
- Take ownership of the BTL profit and loss (P/L) for the assigned zone, ensuring adherence to budgetary constraints and maximizing ROI.
- Possess a personal vehicle for efficient travel within the designated zone.
Requirements
- Proven experience in BTL Marketing, preferably in the healthcare or related industry.
- Strong leadership skills with the ability to motivate and manage a team effectively.
- Excellent communication and interpersonal abilities for coordinating with internal teams,
vendors, and external stakeholders.
- Sound organizational and time-management skills to handle multiple tasks simultaneously and meet deadlines.
- Proficiency in using ERP software and Microsoft Office suite for data management and reporting purposes.
- Knowledge of local market dynamics and consumer behaviour to tailor marketing strategies accordingly.
- Bachelors degree in marketing, Business Administration, or a related field.
- Valid driver's license and access to a personal vehicle for travel within the designated zone.