What You Will Do

- Define go-to-market strategies and quarterly growth initiatives for retail learning programs.

- Build acquisition programs across search, social, performance media, messaging, email, communities, and offline activations.

- Design learner journeys that convert prospects into registrations and paying participants.

- Create targeted campaigns for different learner segments and continuously refine audience strategies.

- Use CRM and automation tools to manage prospects, automate follow-ups, and improve lead-to-enrolment movement.

- Partner with sales, trainers, subject experts, and delivery teams to improve campaign outcomes.

- Oversee marketing assets such as web pages, campaign creatives, emailers, brochures, and promotional content.

- Use campaign and customer data to identify drop-offs, improve funnel performance, and optimize spending.

- Track acquisition cost, lead quality, conversion rates, enrolments,



revenue contribution, and campaign ROI.

- Guide and develop the marketing team while managing priorities, timelines, and external/internal stakeholders.

What We’re Looking For

- 5+ years of B2C/growth marketing experience, preferably within Education, EdTech, Training, or consumer services.

- Demonstrated experience in acquisition, demand creation, and conversion-focused marketing.

- Strong exposure to CRM, marketing automation, lead nurturing, segmentation, and lifecycle campaigns.

- Working knowledge of digital acquisition, SEO, landing pages, analytics, and conversion optimization.

- Robust analytical thinking, team leadership, communication, and execution skills.

Skills: brand marketing,b2c,retail

📌 Brand Marketing Manager (Bengaluru)
🏢 TechWise Digital
📍 Bengaluru