Associate - Web Personalization- IN The Salesforce Personalization Associate will execute web personalization initiatives across the public tiaa.org and nuveen.com websites in support of the digital roadmap and go-to-market plans. Working within the Web Strategy & Publishing team in the Center of Acceleration, this associate will leverage Salesforce Marketing Cloud Personalization (MCP) to build, deploy, and optimize personalized web experiences that drive engagement and convert into opportunities for Nuveen and TIAA. The heart of this role is the hands-on, day-to-day execution of personalization campaigns and experiences, ensuring brand consistency, data quality, and compliance across the digital ecosystem.

Key Responsibilities and Duties

- Build, configure, and deploy personalized web experiences across tiaa.org public web and nuveen.com using Salesforce Marketing Cloud Personalization (MCP), following established procedures and campaign briefs
- Support the setup of audience segments, decisioning rules, and content recommendations within MCP, and assist in defining the data attributes and triggers that power personalized experiences
- Coordinate with web operations and content teams to ensure personalized components render correctly within the CMS and across templates
- Perform quality control and support user acceptance testing for personalization experiences prior to go-live, troubleshooting issues as they arise
- Maintain documentation for personalization campaigns, audience definitions, and configurations to support repeatability and knowledge sharing
- Collaborate with analytics partners to help track engagement outcomes and contribute to YoY improvement of personalization performance
- Support intake and prioritization processes for incoming personalization requests under manager guidance
- Partner closely with business stakeholders, content authors, and creative teams to translate requirements into executable personalization tactics
- Ensure adherence to all standards: accessibility, legal and compliance, privacy and consent, and data governance

Educational Requirements

- University (Degree) Preferred

Work Experience

- 2+ Years Required; 3+ Years Preferred

Physical Requirements

- Physical Requirements: Sedentary Work

Career Level 6IC

Core Dimensions

- Process-oriented: ~80%
- Execution-oriented: ~20%
- Focus: short-term objectives
- Manager oversight: Frequent manager oversight/input
- Exercises judgement: follows established procedures/ practices

Influence Majority of work is at the individual level, with limited influence at the immediate team level.

Impact





Impact generally limited to the delivery of own work tasks and guiding entry-level staff.

Knowledge

Basic understanding of the broader function and the Enterprise. Continues building knowledge of company policies and procedures to complete routine tasks. Increased understanding of the team structure and remit.

Expertise

Some expertise as compared to others within the department. Fundamental understanding of subject matter.

People

Transactional relationship with peers in department and immediate supervisor. Individual contributor, no people development responsibilities.

Minimum Qualifications

- Minimum of 2–4 years of experience executing digital personalization or marketing technology programs in a web environment.
- Hands-on experience with Salesforce Marketing Cloud Personalization (MCP), including building audiences, decisioning/recommendation logic, and campaign deployment.
- Working proficiency in HTML and CSS, with the ability to build and modify personalization templates and content within MCP; familiarity with JavaScript is a plus.
- Experience using a data-driven approach to configure, test, and optimize personalized experiences.
- Ability to organize, coordinate, and prioritize tasks across multiple concurrent requests while adhering to delivery timelines.
- Motivated self-starter with strong attention to detail and a keen eye for quality control.

Preferred Qualifications

- Bachelor's Degree.
- Financial services industry / asset management experience strongly preferred.
- Content management system (CMS) experience (e.g., Sitecore, Adobe) is a plus.
- Experience with web analytics tools; knowledge of Google Analytics is a plus.
- Familiarity with A/B and multivariate testing methodologies.
- Excellent interpersonal skills to collaborate routinely with individuals across the organization.

Related SkillsAudience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management _____________________________________________________________________________________________________

Company Overview

TIAA Global Capabilities was established in 2016 with a mission to tap into a vast pool of talent, reduce risk by insourcing key platforms and processes,



as well as contribute to innovation with a focus on enhancing our technology stack. TIAA Global Capabilities is focused on building a scalable and sustainable organization , with a focus on technology , operations and expanding into the shared services business space.

Working closely with our U.S. colleagues and other partners, our goal is to reduce risk, improve the efficiency of our technology and processes and develop innovative ideas to increase throughput and productivity.

We are an Equal Chance Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our Culture of Impact

At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come.

We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results.

Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

Privacy Notices For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.

For Applicants of TIAA Global Capabilities, click here.

For Applicants of Nuveen residing in Europe and APAC, please click here.

📌 Associate - Web Personalization (Pune)
🏢 Tiaa External Schroder Internal
📍 Pune