Key Responsibilities

1. Social Media Execution

Manage day-to-day content across Instagram and other relevant social platforms.

- Execute the monthly social media calendar.
- Schedule and publish posts, Reels, Stories and other content.
- Ensure all content is aligned with Mulmul’s premium brand identity.
- Maintain consistency in tone, visual language and storytelling.

1. Reels &
- Short-Form Content

Ideate and create engaging Reels and short-form videos.

- Stay updated with relevant fashion and social media trends.
- Identify trends that can be adapted to Mulmul’s aesthetic.
- Develop engaging hooks, captions and storytelling formats.
- Experiment with new formats to improve reach and engagement.

1. Content Planning

Support the Social Media Manager in developing weekly and monthly content calendars.

- Plan content around:
- New collections
- Product launches
- Festive occasions
- Fashion trends
- Styling
- Store launches
- Brand stories
- Customer moments
- Coordinate with the creative team to ensure timely availability of content.

1. Shoot &
- Production Coordination

Assist in planning and coordinating social media shoots.

- Coordinate with photographers, videographers, stylists, models and agencies.
- Prepare shot lists and content requirements.
- Be present during shoots to ensure required social media content is captured.
- Organise and maintain the social media content library.

1. Stories &
- Daily Engagement

Manage daily Instagram Stories and ensure the page remains active and engaging.

- Create interactive Stories using polls, questions, quizzes, product features and other formats.
- Highlight new arrivals, styling ideas, stores, events and customer experiences.

1. Community Management

Monitor comments, DMs, mentions and customer interactions.

- Respond to customers in a warm and brand-appropriate manner.




- Escalate product/service-related queries to the relevant teams.
- Track customer conversations and identify useful insights.

1. Influencer &
- Creator Coordination

Support influencer and creator collaborations.

- Coordinate product dispatches, content requirements and posting timelines.
- Track creator content and maintain a database of collaborations.
- Monitor performance of influencer content.

1. Retail &
- Store Content

Coordinate with store teams to source relevant content.

- Create social content around store launches, events and customer experiences.
- Identify interesting in-store moments that can be converted into social content.
- Support initiatives designed to drive customers from social media to stores.

1. Competitor &
- Trend Tracking

Regularly monitor premium fashion and lifestyle brands.

- Track emerging social media formats, trends and content styles.
- Share relevant content ideas and observations with the team.
- Identify opportunities for Mulmul to create differentiated content.

1. Reporting &
- Performance

Track weekly/monthly performance of social content.

- Monitor reach, views, engagement, saves, shares and follower growth.
- Identify high-performing and underperforming content.
- Share insights with the Social Media Manager and suggest improvements.

What We’re Looking For

- 1–4 years of experience in social media, content or digital marketing.
- Experience with fashion, premium retail, luxury, beauty or lifestyle brands preferred.
- Strong understanding of Instagram and Reels.
- Excellent visual sense and understanding of premium aesthetics.
- Good copywriting and caption-writing skills.
- Robust understanding of current social media trends.
- Comfortable coordinating shoots and working with creative teams.
- Strong communication and coordination skills.
- Ability to work quickly and manage multiple deadlines.

📌 Associate/ Sr. Associate- Social Media (Delhi)
🏢 Mulmul
📍 Delhi