Role: Associate Manager – Practice Marketing & Analyst Relations
Location - Bengaluru
Key Responsibilities
- Develop and execute a comprehensive services marketing strategy aligned with organizational business objectives
2. Analyze market trends, customer needs, and competitive intelligence to inform marketing initiatives and identify growth opportunities
- Define and communicate the value proposition for technology services, ensuring messaging is tailored to target audiences
- Design and launch omnichannel marketing campaigns with strategic messaging to drive lead generation and conversion rates
- Produce high-impact marketing content, including brochures, website pages, case studies, and eBooks, targeting specific audience segments
- Establish and maintain an analyst engagement calendar, fostering relationships with industry analysts
7. Lead analyst Requests for Information (RFIs) and secure prominent placement in vendor assessment reports
- Coordinate with business leadership and subject matter experts to ensure effective campaign execution, monitoring, and performance measurement
Required Skills
- Market and competitive analysis for technology services
- Brand positioning and messaging for IT solutions
- Omnichannel campaign design and execution
- Content development for digital and print marketing assets
5. Analyst relations management, including RFIs and vendor assessments
- Marketing automation platform proficiency (e.g., HubSpot, Marketo)
- CRM tool expertise (e.g., Salesforce)
- Website content management systems (e.g., WordPress, Drupal)
- Utilization of industry research to inform marketing strategy
Preferred Skills
- B2B technology services marketing experience
- Digital analytics and performance measurement tools (e.g., Google Analytics, Tableau)
- Knowledge of emerging technology trends in IT services
- Certification in marketing analytics or digital marketing (e.g., Google Analytics Certification, HubSpot Marketing Certification)
- Experience leading cross-functional teams for campaign delivery