We are looking for a results-driven Assistant Manager – Performance Marketing to own and lead our paid media, social media and brand building across multiple business verticals. You should be equally comfortable building a campaign strategy, optimising live ads, and presenting performance numbers to leadership. You will be accountable for lead generation — not just campaign delivery — and for how our brands look and feel, from visual identity to campaign creative direction.

Key Responsibilities:

Paid Media & Lead Generation

- Plan, execute and optimise paid campaigns across Meta, Google and LinkedIn to generate qualified leads across all business verticals
- Own the full campaign lifecycle — strategy, audience targeting, creative briefing, budget management and performance optimisation
- Drive lead generation for B2C verticals (retail, education, bookings) and B2B verticals (corporate services, broking, real estate concepts)
- Monitor and improve key metrics: cost per lead (CPL), return on ad spend (ROAS), click-through rates and conversion rates
- Coordinate with the creative and content teams so campaign assets are delivered on time and aligned to brief

Social Media Management

- Develop and implement social media strategy across all brand handles — content cadence, platform priorities and audience growth targets
- Oversee content scheduling and publishing across Instagram, LinkedIn, Facebook and YouTube
- Drive consistent follower growth and engagement across all active brand handles
- Set up and manage automated DM and lead qualification flows on social platforms
- Stay ahead of platform trends, algorithm changes and content formats

Brand Building & Visual Direction





- Define and maintain brand guidelines, visual identity, tone of voice and design language across all verticals
- Build distinct brand positioning for each vertical while keeping it cohesive under the group identity
- Set the visual direction for every major campaign and brief the design and video team before launch
- Review creative output from the design team to keep quality high and every asset on-brand
- Create or direct premium brand collateral: social creatives, pitch decks, brochures and one-pagers
- Test multiple creative variants on key campaigns and iterate visuals based on performance data
- Run regular brand audits to catch inconsistencies and drive alignment across teams

AI & Automation

- Use AI-powered ad tools for automated targeting, bidding and campaign optimisation
- Implement automation workflows for lead capture, CRM entry and follow-up sequences
- Use AI tools for ad copy, creative briefs and audience research to multiply output
- Continuously evaluate and adopt new tools that improve campaign performance or team productivity

Requirements:

Experience & Skills

- 3–5 years of hands-on performance marketing experience, independently managing Meta Ads and Google Ads
- Proven track record managing multi-brand or multi-vertical paid campaigns simultaneously
- Strong social media management experience — strategy,



content calendars, platform growth, scheduling
- Proficiency with Meta Ads Manager, Google Ads, Google Analytics and LinkedIn Campaign Manager
- Experience with CRM platforms for lead tracking and pipeline management
- Ability to build and present weekly performance reports clearly and confidently
- Familiarity with campaign automation tools and performance dashboards

Brand & Design Skills

- Strong visual sense with a portfolio showing brand identity, campaign creatives and social media work
- Experience briefing, directing and reviewing a design or creative team
- Familiarity with AI design tools such as Adobe Firefly, Canva AI or Midjourney

- What Makes You the Right Fit

- You think in leads, CPL and ROAS — not just impressions and reach
- You are proactive: campaigns are always-on, not waiting for someone to brief you
- You are uncomfortable leaving manual work that can be automated
- You own your numbers — if a target is missed, you know why and have a fix ready
- You actively use AI tools to do more with less
- You communicate clearly to senior leadership — reporting is a strength, not a chore

What We Offer

- Ownership of a multi-vertical lead generation function with direct visibility to senior leadership
- A full tools and technology budget — every resource you need to perform at your best
- A dynamic, growing group company across music, capital markets and lifestyle sectors
- Performance-linked career growth — robust results translate into expanded scope and compensation
- An AI-first team culture where automation is encouraged and manual work is actively reduced

📌 Assistant Manager – Performance Marketing (Mumbai)
🏢 GRETEX CORPORATE SERVICES
📍 Mumbai