Company Description SONSHIV Industries Private Limited is a technology-driven manufacturing company specializing in BIS-certified LED lighting products.The organization focuses on quality engineering, regulatory compliance, and sustainable innovation to deliver reliable solutions for industrial, commercial, and infrastructure applications. Its modern production facilities, robust quality assurance systems, and ongoing research and development ensure high performance, energy efficiency, and long-term reliability. SONSHIV offers a diverse portfolio including LED street lights, flood lights, garden and architectural lighting, bulbs, tube lights, and manufacturing machines, serving customers across India and expanding into international markets.

The company collaborates with distributors, OEMs, EPC contractors, and institutions, positioning itself as a future-ready, sustainability-focused LED manufacturing brand.

Role Description This full-time, in office ASM/RSM/Sales Head role is based in the Greater Lucknow Area and focuses on driving sales growth for SONSHIV’s LED lighting and manufacturing solutions. The role involves managing and expanding distributor and channel partner networks, developing sales strategies, and achieving regional and organizational sales targets. Daily responsibilities include customer acquisition and retention, key account management, pricing and negotiation, and monitoring market trends and competitor activities.





The position requires close coordination with internal teams for demand forecasting, order processing, timely delivery, and after-sales support. The ASM/RSM/Sales Head will also lead and mentor sales teams, conduct regular performance reviews, and prepare reports and dashboards for management review.

Qualifications

- Candidates should possess strong Sales and Sales Management skills to drive revenue, develop territories, and meet or exceed targets.
- Candidates should possess solid Account Management capabilities to manage key customers, build long-term relationships, and ensure high satisfaction levels.
- Candidates should possess effective Team Management skills to lead, coach, and motivate sales teams and coordinate cross-functional activities.
- Candidates should possess robust Analytical Skills to interpret sales data, forecast demand, and identify growth opportunities and risks.
- Relevant experience in B2B or channel sales, preferably in lighting, electrical, industrial products, or related manufacturing sectors.
- Strong communication, negotiation, and presentation skills, with the ability to engage stakeholders at multiple levels.
- Proficiency in basic sales reporting tools and MS Office; familiarity with CRM systems is an advantage.
- Bachelor’s degree in Business, Engineering, or a related field; an MBA or equivalent post-graduate qualification is preferred.

📌 ASM/RSM/SALES HEAD (Lucknow)
🏢 SONSHIV
📍 Lucknow