About the Role /n We‘re looking for a Art Director who is equal parts designer, copywriter, and conceptual /n thinker - someone who can take a performance marketing brief and turn it into /n scroll-stopping creative for Meta, Google, and other platforms. This is not a ‘just execute the /n brief‘ role. We need someone who can originate ideas - the copy line and the visual - and /n then have the craft to bring it to life themselves. /n You‘ll be working on high-volume, fast-turnaround performance creative, so you need to be /n as comfortable ideating ten hooks in an hour as you are polishing a hand-drawn illustration /n or building out a storyboard for a video shoot. /n /n What You‘ll Do /n ● Conceptualize and design performance-first creatives (statics, carousels, videos) for /n Meta, Google, and other digital platforms, owning the idea from brief to final file. /n ● Write sharp, out-of-the-box copy for hooks, headlines, and ad narratives - you /n should be as strong with words as you are with a design tool. /n ● Design and art-direct in a distinct, hand-illustrated visual style (think Blinkit, Swiggy, /n Zepto-style creative language) alongside more polished, conventional design work. /n ● Build storyboards and key visuals/graphics for video and motion projects, working /n closely with video editors and production teams. /n ● Rapidly test and iterate on creative concepts based on performance data, staying /n close to what‘s actually working on-platform. /n ● Use AI design/creative tools (e.g.

Midjourney, Firefly, generative fill workflows, etc.) to /n speed up ideation and production without compromising on craft. /n ● Maintain a high design bar across all output - typography, layout, color,



and /n illustration - while working within the speed constraints of performance marketing. /n ● Collaborate with performance marketing, brand, and content teams to align creative /n output with campaign goals and platform best practices. /n ● Mentor junior designers and provide creative direction/feedback on their work, where /n applicable. /n /n /n What We‘re Looking For /n ● 8–10 years of experience in a design/art direction role, with a portfolio that clearly /n shows both conceptual thinking and hands-on execution. /n ● Strong, versatile graphic design skills - you can move between clean commercial /n design and quirky, hand-drawn/illustrative styles. /n ● Proven ability to write copy, not just design around someone else‘s - headlines, /n hooks, and short-form ad copy that‘s sharp and platform-native. /n ● Hands-on expertise in Adobe Photoshop, Illustrator, and other relevant design /n software (After Effects/Premiere Pro is a plus for storyboarding and video work). /n ● Working knowledge of AI creative tools and how to fold them into a rapid-paced design /n workflow. /n ● A genuine understanding of what makes performance creative work on Meta and /n Google - this isn‘t brand design, it‘s design that has to earn a click/conversion. /n ● Strong storyboarding skills for video/motion content. /n ● A conceptual mindset - someone who can look at a brief and come back with an /n idea, not just a layout. /n ● Ability to work at speed without dropping quality, and to take feedback/data and /n iterate fast. /n Good to Have /n ● Experience working with D2C, e-commerce, or quick-commerce brands. /n ● Familiarity with short-form video trends (Reels/Instagram/YouTube Shorts) and what /n makes them perform. /n ● Prior experience mentoring or leading a small design team.

📌 Art Director - Performance Creatives (Mumbai)
🏢 Truemeds
📍 Mumbai