Brand: makeO

Business: Retail / FOFO Stores

Position: Area Sales Manager

Location: Hyderabad

Employment Type: Full-Time

Experience: 2–8 years

Industry: Retail / Healthcare / Beauty / Dental / Aesthetic / Consumer Services

About makeO makeO is a technology-driven beauty and healthcare platform operating through its brands toothsi and skinnsi, offering smile makeover, dental, skin and aesthetic solutions through its retail and at-home services.

Role Overview

We are looking for an experienced Area Sales Manager to drive sales and business performance across multiple makeO Retail / FOFO stores in Hyderabad.

The role will be responsible for achieving area-level revenue targets, managing store performance, driving customer conversions, improving team productivity and ensuring smooth day-to-day operations across assigned stores.

The ideal candidate should have strong experience in multi-store retail sales management, team handling and target-driven environments.

Key Responsibilities1. Sales & Business Growth

- Own and achieve monthly and quarterly sales targets for the assigned Hyderabad area.
- Drive revenue growth across multiple Retail / FOFO stores.
- Monitor store-wise sales, conversions, revenue and productivity.
- Identify opportunities to improve business performance and increase customer walk-ins and conversions.
- Develop and implement area-level sales strategies to achieve business objectives.

1. Store & Team Management

- Manage and mentor Store Managers and frontline sales teams across assigned stores.
- Set transparent sales targets and KPIs for store teams.
- Conduct regular store visits and review team performance.
- Track individual and store-level productivity and take corrective actions wherever required.
- Ensure adequate manpower and effective deployment across stores.

1.



Conversion & Customer Experience

- Improve lead-to-appointment and appointment-to-sale conversion rates.
- Monitor customer follow-ups and ensure effective lead management.
- Ensure excellent customer experience across all stores.
- Work closely with clinical and operations teams to improve customer conversion and retention.

1. Performance Monitoring

- Review daily, weekly and monthly sales reports.
- Track key metrics such as:
- Revenue
- Sales target achievement
- Conversion %
- Average Order Value
- Lead-to-appointment conversion
- Appointment-to-sale conversion
- Store productivity
- Individual team performance
- Conduct regular performance reviews and prepare action plans for underperforming stores.

1. FOFO Store Coordination

- Work closely with FOFO franchise partners to drive business performance.
- Ensure franchise stores follow makeO's sales processes, customer experience standards and brand guidelines.
- Monitor store performance and highlight gaps to the relevant stakeholders.
- Support franchise partners in achieving business and revenue targets.

1. Training & Team Development

- Coach Store Managers and sales teams on sales techniques, objection handling, product knowledge and customer engagement.
- Conduct regular sales reviews and training sessions.
- Identify high performers and develop them for future leadership roles.
- Address performance gaps through structured action plans.

1. Cross-Functional Coordination





- Coordinate with TA, HR, Operations, Marketing, Clinical and Business teams for smooth store functioning.
- Work with the marketing team to maximize the utilization of leads and local marketing initiatives.
- Ensure timely resolution of operational and manpower-related challenges.

Candidate Profile
- Bachelor's degree in any discipline; MBA/PGDM in Sales or Marketing is preferred.
- 2–8 years of experience in sales, preferably in multi-store retail, healthcare, beauty, dental, aesthetics, wellness or consumer services.
- Prior experience managing multiple stores / locations is preferred.
- Experience handling Store Managers and frontline sales teams.
- Strong understanding of sales targets, conversions, revenue management and team productivity.
- Experience working with franchise / FOFO stores will be an added advantage.
- Strong communication, leadership and negotiation skills.
- Highly target-oriented with strong ownership and execution skills.
- Willingness to travel across assigned stores in Hyderabad.

Key Competencies
- Multi-Store Sales Management
- Revenue & Target Management
- Team Leadership
- Retail Operations
- Franchise / FOFO Management
- Sales Conversion
- Customer Experience
- Performance Management
- Data & MIS Analysis
- Stakeholder Management

Key Performance Indicators (KPIs)
- Area revenue achievement
- Store-wise target achievement
- Conversion percentage
- Lead-to-sale conversion
- Store productivity
- Team productivity
- Average Order Value
- Customer experience
- Attrition and team stability
- New business growth

Work Location: Hyderabad Role: Area Sales Manager – Retail / FOFO

Reporting To: Regional / Zonal Sales Head

Pay: ₹600,000.00 - ₹800,000.00 per year

Work Location: In person

📌 Area Sales Manager - Retail (Hyderabad)
🏢 AMPA ORTHODONTICS PRIVATE
📍 Hyderabad