Company Description SteelBerry is a trusted supplier of premium modular kitchen, furniture, and architectural hardware solutions for modern residential and commercial spaces. The company focuses on precision engineering, cutting-edge design, and high-quality materials to enhance functionality, durability, and aesthetics. Its extensive product portfolio includes modular kitchen hardware, kitchen storage solutions, wardrobe and sliding systems, furniture fittings, and accessories.

SteelBerry serves dealers, distributors, manufacturers, architects, interior designers, builders, and project partners through a reliable supply chain and a customer-first approach. The company’s vision is to be a leading name in modular kitchen and furniture hardware by delivering innovative solutions that inspire better spaces and long-term partnerships.

Role Description The Area Sales Executive is a full-time role. This role involves managing and growing sales within an assigned territory, including identifying new business opportunities, nurturing relationships with dealers, distributors, and project partners, and meeting or exceeding sales targets.

The Area Sales

Executive will conduct regular market visits, present product solutions to clients, negotiate pricing and contracts within company guidelines, and ensure timely order processing and collections. The role also includes gathering market intelligence, monitoring competitor activity, coordinating with internal teams for inventory and delivery,



and preparing periodic sales reports.

The Area Sales

Executive will represent SteelBerry at customer meetings, industry events, and product demonstrations to strengthen brand presence in the region.

Qualifications

- Proficiency in field sales activities, including lead generation, territory management, and client relationship building.
- Ability to understand and explain technical features of modular kitchen, furniture hardware, and storage solutions to customers.
- Strong negotiation, presentation, and communication skills to effectively close deals and build long-term partnerships.
- Experience in B2B sales, preferably within building materials, modular kitchens, furniture hardware, or related industries.
- Capability to analyze market trends, track competitor offerings, and provide data-driven recommendations to management.
- Comfort with basic digital tools and CRM systems for maintaining sales records, reporting, and follow-ups.
- Self-motivated, target-oriented, and able to work independently while collaborating with cross-functional teams.
- Valid driver’s license and willingness to travel frequently within the assigned region.
- Bachelor’s degree in Business, Marketing, or a related field is preferred; relevant work experience in sales can substitute.
- Fluency in English and local languages of the Vijayawada region, with the ability to interact confidently with diverse stakeholders.

📌 Area Sales Executive (Vijayawada)
🏢 Steelberry
📍 Vijayawada