Company Description AppKhichadi DXP is a secure, scalable infrastructure built to enable seamless data sharing across businesses, platforms, and ecosystems within India. With a privacy-first and compliance-driven design, it empowers organizations to exchange, enrich, and activate data in real time. The platform supports high-volume data flows and ensures interoperability, helping companies unlock new opportunities in analytics, personalization, and monetization.

As a foundational layer for India’s rapidly evolving digital economy, AppKhichadi DXP offers a dynamic environment for professionals interested in data-driven growth and innovation.

We are looking for an Affiliate Marketing Head to own and scale our affiliate revenue engine across fintech, ecommerce, travel, credit cards, loans, consumer services, and digital products.

This is a highly commercial role. You will be responsible for building profitable advertiser and publisher relationships, increasing conversions, improving campaign economics, and developing affiliate marketing into a major revenue channel.

The ideal candidate understands both sides of affiliate marketing — advertisers and publishers — and can independently manage partnerships, campaign optimization, attribution, fraud control, reporting, and revenue growth.

Responsibilities

- Own the complete affiliate marketing function and P&L.;
- Build and manage relationships with advertisers, affiliate networks, publishers, agencies, and direct partners.
- Identify high-revenue campaigns across categories such as:
- Credit cards
- Personal loans
- Business loans
- Banking products
- Ecommerce
- Travel
- Insurance
- Consumer apps
- Subscription products
- Negotiate commercials including CPL, CPA, CPS, CPI, revenue share, and hybrid payout models.
- Build and scale publisher acquisition across websites, apps, influencers, media buyers, communities, and performance partners.
- Improve EPC,



conversion rate, approval rate, payout realization, and campaign profitability.
- Analyse campaign performance and identify opportunities for scaling profitable traffic.
- Develop campaign allocation strategies across different user segments and channels.
- Work closely with product, CRM, engineering, analytics, and marketing teams.
- Create affiliate campaign calendars across push notifications, WhatsApp, email, in-app placements, web, and other channels.
- Manage tracking integrations, postbacks, attribution, deeplinks, and reporting.
- Monitor lead quality, duplicate rates, rejection rates, and advertiser feedback.
- Detect and control fraudulent or low-quality traffic.
- Ensure compliance with campaign guidelines, brand requirements, and partner policies.
- Develop dashboards and reports for revenue, margin, conversions, and campaign-level performance.
- Recruit and manage affiliate managers and publisher managers as the business scales.
- Build direct advertiser relationships to reduce dependency on intermediary networks.
- Continuously test new offers, creatives, funnels, placements, and monetisation models.

Key Performance IndicatorsYou will primarily be measured on:
- Monthly affiliate revenue
- Gross margin / contribution margin
- Conversion rate
- EPC / revenue per user
- Number of active advertisers
- Number of active publishers
- Campaign approval rate
- Publisher traffic quality
- Direct advertiser revenue percentage
- Repeat advertiser business
- Revenue growth month-on-month





Required Skills
- 5+ years of experience in affiliate marketing, performance marketing, digital monetisation, or related roles.
- Strong understanding of CPL, CPA, CPS, CPI, CPC, revenue-share, and hybrid models.
- Experience managing affiliate networks and direct advertisers.
- Strong publisher acquisition and relationship-management skills.
- Experience with attribution and affiliate tracking platforms.
- Strong understanding of postbacks, tracking URLs, pixels, deeplinks, UTM parameters, and conversion tracking.
- Ability to analyse campaign-level data and make commercial decisions.
- Strong negotiation skills.
- Strong understanding of traffic quality and affiliate fraud.
- Experience scaling campaigns while maintaining profitability.

Preferred ExperienceExperience with platforms or ecosystems such as:
- vCommission
- Admitad
- Impact
- Cuelinks
- Optimise
- Trackier
- Affise
- Tune / HasOffers
- AppsFlyer
- Branch
- Adjust

Experience in fintech affiliate marketing will be a major advantage. What We Look ForWe want someone who thinks beyond simply onboarding offers.

You should be able to answer questions like:

- Which offer should we promote today?
- Which user cohort should receive it?
- Which advertiser will generate the highest effective revenue?
- Why is one campaign converting better than another?
- Should we negotiate a higher payout or change the funnel?
- Which publisher should receive more traffic?
- Where are we losing revenue between click and payout?

This role requires solid commercial judgement, analytical thinking, execution speed, and ownership. Why Join Us?You will have the opportunity to build and lead the affiliate monetisation engine for a growing consumer fintech and data ecosystem.
- This is a role with significant autonomy and direct influence on revenue.

📌 Affiliate Marketing Head (Bengaluru)
🏢 AppKhichadi DXP
📍 Bengaluru