Role Overview

The candidate will be responsible for managing and growing UNHYNGED's website, e-commerce platforms, social media channels, digital marketing, online marketplaces, and overall digital presence.

This is a hands-on role for someone who understands both creative brand building and performance-driven marketing and can independently execute, analyse, and improve online marketing activities.

Key Responsibilities

1. E-Commerce & Website Management

* Manage the UNHYNGED website on a day-to-day basis.

* Upload and manage recent products, product descriptions, images, pricing, discounts, inventory, collections, and banners.

* Ensure the website is updated, visually appealing, easy to navigate, and conversion-friendly.

* Monitor website performance, traffic, conversion rates, sales, and customer behaviour.

* Identify and implement improvements to increase website conversions and average order value.

* Manage website offers, promotional campaigns, landing pages, and seasonal launches.

* Coordinate with developers/agencies for website updates and technical requirements.

* Monitor and resolve issues related to products, payments, checkout, inventory, and website functionality.

2. Marketplace Management

Manage and optimise UNHYNGED's presence across relevant online marketplaces such as:

* Myntra

* Amazon

* Flipkart

* Ajio

* Tata CLiQ

* Other relevant fashion marketplaces

Responsibilities include:

* Product listing and catalogue management.

* Pricing and promotional management.

* Inventory coordination.

* Marketplace campaign participation.

* Search visibility and catalogue optimisation.

* Monitoring sales and marketplace performance.





* Identifying opportunities to increase marketplace revenue.

* Coordinating with marketplace account managers when required.

3. Social Media Management

Take complete ownership of UNHYNGED's social media presence, primarily:

* Instagram

* Facebook

* Pinterest

* LinkedIn / other relevant platforms

Responsibilities include:

* Develop monthly content calendars.

* Plan reels, posts, carousels, stories, launches, campaigns, and other content.

* Coordinate with photographers, designers, models, creators, and influencers.

* Write captions, hooks, CTAs, and social media copy.

* Ensure consistent brand communication and visual identity.

* Track social media growth and engagement.

* Identify relevant trends and content opportunities.

* Build strategies to increase reach, engagement, followers, and website traffic.

4. Digital Marketing & Performance Marketing

* Plan and execute digital marketing campaigns across Meta, Google, and other relevant platforms.

* Manage Meta Ads and Google Ads either independently or in coordination with an external agency.

* Monitor campaign performance, ROAS, CAC, CTR, CPC, CPM, conversions, and revenue.

* Develop retargeting and customer acquisition campaigns.

* Create campaigns around product launches, sales, festivals, and seasonal collections.

* Continuously test creatives, audiences, offers, and campaigns to improve performance.

* Track marketing spend and prepare performance reports.

5. SEO & Online Visibility

* Implement basic on-page SEO for the website.

* Optimise product titles, descriptions, URLs, metadata, and relevant keywords.

* Conduct keyword research for fashion/e-commerce search terms.

* Improve organic visibility and website traffic.

📌 Digital Marketing & E-commerce Manager (Noida)
🏢 Daivik Crafts And Artisans
📍 Noida