06 Oct
|
McGraw Hill
|
Noida
Overview
Spirit to Win
Our Global Professional business has seen huge growth in the past 12 months. We are on a digital transformation pathway, bringing educational technology to students and educators across the world. Due to this continued success, we are seeking a Marketing Manager (Pharma) on 6 Months contract to join the team.
What is this about?
The Marketing Manager will be responsible for developing and executing strategic, account-focused B2B marketing initiatives to drive brand awareness, customer engagement, and revenue growth for our digital medical platforms across key accounts and Pharma partners in India.
This role requires a deep understanding of priority customer segments, including Pharma organizations, academic institutions, and healthcare professionals, with a strong focus on persona development, account insights, and targeted engagement strategies.
What can you expect as our current Business Development Executive:
• Lead the execution of India’s account-based marketing (ABM) strategy aligned with McGraw Hill Professional (MHP) go-to-market objectives,
focusing on a defined set of high-value Pharma and institutional accounts.
• Leverage channels such as email (Marketo), digital campaigns, social media, WhatsApp Business, and partner ecosystems to engage target personas with the right message at the right time.
• Partner closely with Sales and Customer Success to support key account growth by identifying priority accounts, mapping stakeholders and decision-makers, and aligning on account objectives.
• Build and scale co-marketing initiatives with Pharma partners, developing joint value propositions and campaigns that engage doctors and healthcare professionals on digital platforms.
• Develop and deliver tailored sales enablement and customer marketing initiatives.
• Track, analyze, and optimize account-level marketing performance, measuring engagement, pipeline contribution, and revenue impact.
You should apply if:
• Experience in developing and
📌 Marketing Manager (Noida)
🏢 McGraw Hill
📍 Noida