Senior Analyst, Marketing Measurement (Bengaluru)

Senior Analyst, Marketing Measurement (Bengaluru)

06 Oct
|
Saks
|
Bengaluru

06 Oct

Saks

Bengaluru

Job Description:
Role Summary:

The successful candidate will primarily focus on driving business results through the development and execution of world class analytics designed to meet evolving business needs. He/she will support Saks’s strategies through the delivery of best of breed campaign management, measurement of all-channel and cross banner marketing promotions, the extraction of key analytical insights and by providing customer centric recommendations. The scope of work spans across the saks.com business channel. The ability to think strategically about customer and business challenges and proactively propose solutions will be critical to their success. Forward thinking is the key to this role as new technologies and opportunities present themselves

Key Qualifications:

● Bachelor’s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics
● 3 to 5 years of experience in SQL, command-line statistical analysis software (Python), Data Visualization (Tableau) and working with web analytics packages (e.g. Adobe Analytics)




● Solid Microsoft Excel skills. Ability to code macros in VBA a plus.
● Proven ability to apply findings to business problems to lift revenue and profits.
●Strong marketing analytics acumen. Understanding of MMM, MTA a plus.

Role Desciption:

Below is a list of the major tasks, duties, and responsibilities performed by this position
Performance Analytics & Reporting (60%)
● Act as the primary analytics liaison for Marketing and Media teams.
● Own and manage marketing and merchandising performance reporting.
● Conduct statistical analyses and develop dashboards to address key business questions.
● Support marketing and media measurement initiatives as needed.
● Ensure accurate media tracking and lead process improvements to enhance reporting effectiveness.
● Create executive-ready presentations summarizing insights and strategic recommendations.
● Build and automate reports and dashboards th

📌 Senior Analyst, Marketing Measurement (Bengaluru)
🏢 Saks
📍 Bengaluru

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