Senior CRM & Lifecycle Growth Lead
About the Role
We are looking for a senior CRM / Lifecycle Growth lead who can build and scale customer engagement across our App, Web and Retail ecosystem.
The role will own the CRM charter across the customer lifecycle — from acquisition and onboarding to engagement, conversion, repeat purchase and reactivation. The ideal candidate has operated at significant scale, ideally with experience managing CRM for 50M+ customer/user bases, and brings a strong combination of data, consumer understanding, creative thinking and execution excellence.
You will work closely with Product, Growth, Analytics, Brand and Retail teams to create personalized customer experiences that drive conversion, repeat rate, retention and LTV.

What You'll Do

1. CRM & Lifecycle Growth
• Own the CRM and lifecycle growth strategy across Push, WhatsApp, Email and other relevant channels.
• Build and optimize customer journeys across onboarding, engagement, drop-offs, post-purchase, repeat purchase, retention and reactivation.
• Drive improvements in conversion, repeat rate,



retention, frequency and LTV through segmentation, personalization and lifecycle interventions.
• Identify current customer journeys and opportunities that can unlock incremental growth.
• Develop differentiated CRM strategies across customer cohorts based on behaviour, intent, lifecycle stage and value.

2. Data, Analytics & Performance
• Use customer and behavioural data to identify growth opportunities and understand what customers do, why they do it and what can influence their next action.
• Define and track key CRM metrics including conversion, revenue, repeat rate, retention, frequency, ROI, incremental impact and LTV.
• Establish a strong test-and-learn culture across audiences, journeys, communication, timing, offers and experiences.
• Partner with Analytics and Product teams to build actionable customer segments and measurement frameworks.
• Continuously optimize CRM programs based on pe

📌 Senior CRM (Bengaluru)
🏢 Lenskart.com
📍 Bengaluru