Area Manager – Milk Procurement
HQ: Our Punjab MCU | Coverage: Punjab, Haryana, Uttar Pradesh & Rajasthan
Role Purpose:
Responsible for driving milk procurement operations across Punjab, Haryana, Uttar Pradesh and Rajasthan, with a focus on building a strong milk procurement network, ensuring quality and quantity targets, and strengthening farmer and field-level relationships.
Key Responsibilities:
• Drive milk procurement across assigned states and achieve procurement targets.
• Develop and strengthen the network of farmers, Milk Collection Centres (MCCs), societies and procurement channels.
• Identify new procurement areas and opportunities to increase milk volumes.
• Monitor milk quality, procurement cost, farmer payments and operational efficiency.
• Lead and guide field procurement teams to achieve daily/monthly targets.
• Build robust relationships with dairy farmers and local stakeholders.
• Monitor competitor activities, market trends and milk availability across the assigned territory.




• Ensure compliance with company procurement processes, quality standards and statutory requirements.
• Coordinate with Dairy Operations, Quality, Logistics and other functions for smooth milk movement and supply planning.
• Travel extensively across Punjab, Haryana, Uttar Pradesh and Rajasthan as required.

Candidate Profile:
• Graduate/Postgraduate in Dairy Technology, Agriculture, Veterinary Science, Animal Husbandry, or a related discipline.
• 8–15 years of relevant experience in milk procurement, preferably with a dairy/FMCG organization.
• Strong experience in farmer engagement, milk collection and procurement network development.
• Exposure to multi-state milk procurement operations will be preferred.
• Strong leadership, negotiation and field execution skills.
• Willingness to travel extensively across the assigned states.

Location: Punjab
Territory: Punjab | Haryana | Uttar Pradesh | Rajasthan

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