Digital Media Executive

Experience: 1–3 Years
Industry Preference: Digital / Media / Advertising Agency
Employment Type: Full time

Role Overview

We are looking for a Digital Media Executive with 1–3 years of hands-on experience in planning, executing, optimizing, and reporting digital media campaigns across multiple platforms and business categories.

The candidate should have a strong understanding of the complete digital advertising ecosystem, including Google Ads, Meta Ads, Programmatic Advertising, In-App Advertising, Performance Marketing, E-commerce Marketing and other digital media channels.

The role will focus on delivering measurable business outcomes including brand awareness, audience growth, follower acquisition, lead generation, app installs, customer acquisition, e-commerce sales and revenue growth.

Key Roles & Responsibilities

Digital Media Planning & Strategy
- Develop integrated digital media plans based on client briefs, marketing objectives, target audiences and budgets.
- Recommend the appropriate mix of digital channels across awareness, consideration,



lead generation, conversion and retention.
- Prepare media plans covering budgets, platforms, targeting, campaign objectives, estimated reach, impressions, clicks, leads, conversions and other relevant KPIs.
- Understand different business categories and customize digital media strategies according to their respective customer journeys.
- Conduct competitor, audience and media consumption analysis to support campaign planning.

Google Ads
- Plan, execute and optimize campaigns across:
- Google Search
- Google Display Network
- YouTube
- Performance Max
- Shopping campaigns
- Demand Gen and other relevant Google advertising solutions
- Conduct keyword research, audience targeting and campaign structuring.
- Monitor CPC, CTR, CPL, CPA, ROAS and conversion performance.
- Continuously optimize campaigns to improve efficiency and business outcomes.

Meta Advertising
- Manage paid campaigns across

📌 Digital Media Executive (Mumbai)
🏢 YX MEDIA NETWORK PRIVATE
📍 Mumbai