Digital Marketing SpecialistWe are looking for a creative, data-driven Digital Marketing Specialist who can plan and execute digital marketing initiatives across social media, paid advertising, SEO, and content.
The ideal candidate should be comfortable balancing creative content development with performance-focused marketing and should have a robust understanding of how different digital channels work together to drive brand awareness, engagement, leads, and conversions.
Key ResponsibilitiesSocial Media Marketing (SMM)• Ideate creative and engaging content ideas aligned with the brand’s objectives and target audience.
• Prepare and manage monthly/weekly social media content calendars.
• Create concepts for posts, reels, stories, campaigns, and other social media formats.
• Coordinate with designers and other team members to ensure timely content execution.
• Track engagement and identify opportunities to improve social media performance.

Performance Marketing• Plan, set up, manage, and optimize paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.




• Understand campaign objectives, audience targeting, retargeting, budgeting, bidding, and conversion tracking.
• Monitor important metrics such as CTR, CPC, CPL, CPA, ROAS, and conversions.
• Continuously test creatives, audiences, keywords, and campaign strategies to improve performance.
• Prepare performance reports and provide actionable recommendations.

Search Engine Optimization (SEO)• Have a strong understanding of on-page and off-page SEO fundamentals.
• Conduct basic keyword research and optimize website content for relevant search terms.
• Work on meta titles, meta descriptions, headings, internal linking, image optimization, and other on-page SEO elements.
• Understand backlink-building and other off-page SEO techniques.
• Monitor basic website and keyword performance and identify opportunities for improvement.

Copywriting & Content• Write clear, engaging, and persuasive copy for soci

📌 Digital Marketing Specialist (Chennai)
🏢 Heliocenture
📍 Chennai