JOB DESCRIPTION – DIGITAL PERFORMANCE MARKETER

Company: Little Road Creations Pvt. Ltd.
Department: Marketing
Position: Digital Performance Marketer
Location: Kochi
Employment Type: Full time
Working Hours: 9:00 AM – 6:00 PM, Monday – Saturday

Role Overview

We are looking for a Digital Performance Marketer who can plan, execute, monitor, and optimise digital advertising campaigns across multiple platforms to achieve measurable business results.

Key Responsibilities
Plan and manage campaigns across Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and other relevant platforms.
Manage lead generation, traffic, conversions, sales, and brand awareness campaigns.
Conduct audience research, targeting, retargeting, and competitor analysis.
Monitor and optimise campaigns based on CPL, CPA, CTR, CPC, CPM, ROAS, and conversion rates.
Manage advertising budgets and ensure effective utilisation.
Test different audiences, creatives, ad copies, and campaign strategies.




Analyse campaign performance and prepare regular reports with actionable insights.
Coordinate with the Creative, Content, Video, and Sales teams to improve campaign performance.
Stay updated with digital advertising trends, platform updates, AI tools, and current marketing technologies.

Required Skills
Meta Ads / Facebook & Instagram Marketing
Google Ads & Google Marketing
YouTube Advertising
LinkedIn Marketing & Ads
Performance Marketing & Lead Generation
Google Analytics / Tracking & Conversion Setup
Audience Targeting & Retargeting
Campaign Optimisation & Reporting
Strong analytical and problem-solving skills
Good understanding of digital marketing funnels

Preferred Experience

2–3 years of hands-on experience in digital/performance marketing with proven experience managing campaigns across multiple platforms.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Aluva
🏢 Little Road Creations
📍 Aluva