About the Role The customer marketing manager will own the end-to-end marketing lifecycle for 6000+ HNI customers, from onboarding to advocacy.

This role focuses on building solid emotional connections with customers through engagement programs, storytelling, meaningful brand experiences, and community-led initiatives. The ideal candidate will combine strategic thinking, creativity, and execution excellence to increase customer retention, advocacy, and brand affinity.

Key Responsibilities

Customer Lifecycle Marketing
Design and execute customer lifecycle programs, including onboarding, engagement, loyalty initiatives, and referral programs.
Identify key moments that matter in the customer journey and design meaningful brand experiences around them.

Customer Engagement & Communication
Build and manage communication frameworks across email, WhatsApp, CRM platforms, webinars, and On-ground activations.
Ensure consistent and compelling brand storytelling across all customer touchpoints.

Customer Advocacy & Community Building
Plan and execute customer-led campaigns such as testimonials, user-generated content (UGC), and community storytelling initiatives.
Drive programs that build long-term engagement and brand love among customers.





Cross-functional Collaboration
Collaborate closely with Brand Marketing, CRM, Product, and EPC teams to ensure seamless customer experience.
Work with external agencies and internal creative teams to develop personalized and relevant communication.

Stakeholder Management
Manage multiple internal stakeholders while aligning expectations with business priorities.
Take quick and effective decisions to resolve execution challenges and ensure smooth project delivery.

Experience & Education
MBA from a Tier 1 institution
2 to 3 years of qualified (non-internship) marketing experience
Prior experience in FMCG, FMCD, Retail, Real Estate, or Financial Services preferred

Key Skills & Attributes
Strong customer-first mindset with excellent storytelling abilities
Robust project management and execution capabilities
Ability to balance strategic thinking with hands-on execution
High ownership, agility, and entrepreneurial mindset
Excellent communication, negotiation, and stakeholder management skills
Ability to work effectively with senior leadership and cross-functional teams

📌 Customer Marketing Manager Delhi
🏢 The House of Abhinandan Lodha
📍 Delhi