Execute CRM and retention campaigns (push notifications, WhatsApp, email) using CRM/CDP platforms such as MoEngage, Gupshup and other Messaging Platforms.
Create and write content for SMS, WhatsApp, push notifications, and other communications as needed.
Prepare and maintain campaign performance reports using Excel and data analysis to track key metrics and inform decision-making.
Build and manage customer segments/cohorts for targeted retention and coupon campaigns
Collaborate with app growth, content, and design teams to align campaigns with business goals
Support A/B testing and optimization initiatives across CRM and paid channels
Assist in planning and executing SEO initiatives, including on-page optimization, content briefs, and tracking organic performance
Support paid media campaigns on Google Ads




Stay current with digital marketing trends, platform updates, and competitor activity
13 years of experience in digital marketing, preferably in e-commerce, D2C, retail, or pharmacy/wellness
Comfortable working with data building reports and drawing basic performance insights using excel and other AI based tools.
Hands-on experience with Excel (pivot tables, VLOOKUP/formulas) for reporting and data analysis
Exposure to CRM/CDP platforms (MoEngage, WebEngage, CleverTap, or similar) is a robust plus
Basic knowledge of Google Ads, Google Analytics (GA4), and basic SEO practices
Content and Content Calendars creation skills using AI Tools

📌 Digital Marketing Executive Mumbai
🏢 Wellness forever
📍 Mumbai