Role & responsibilities :
Strategy & Planning
Develop and execute an integrated digital marketing roadmap for awareness, engagement, and admissions campaigns.
Drive brand positioning across digital channels in alignment with the schools vision and tone of voice.
Manage annual and monthly performance marketing budgets for measurable ROI.
Performance Marketing & Lead Generation
Plan and run high-impact campaigns across Meta, Google, YouTube, and LinkedIn to generate quality leads for admissions.
Optimize conversion funnels through A/B testing, landing page optimization, and remarketing.
Collaborate with the Admissions team to refine the digital-to-enrolment journey.
Content Marketing
Oversee creation of storytelling-led content (videos, parent stories, reels, campus showcases).
Manage website content, SEO optimization, and blog calendar.
Coordinate with internal creative and design teams to maintain a consistent brand voice and premium visual identity.
Social Media & Community Building
Develop and manage content calendars for Instagram, Facebook, YouTube, and LinkedIn.




Grow an engaged parent community through storytelling, live sessions, and influencer collaborations.
Track engagement metrics and ensure real-time social responsiveness.
Analytics, Reporting & Technology Integration
Measure and report performance of all digital campaigns using tools like Google Analytics, Meta Suite, and CRM dashboards.
Provide actionable insights for continuous improvement and campaign optimization.
Track organic search visibility, social media growth, and lead quality metrics.

Preferred candidate profile :
Bachelors or Master’s degree in Marketing, Communications, or related field.
4–7 years of digital marketing experience, preferably in education
Hands-on expertise with Google Ads, Meta Ads Manager, SEO/SEM, CRM tools, and Analytics dashboards.
Robust creative judgment with data-driven decision-making ability.
Excellent written and visual communication skills.
Team player with ownership mindset and passion for purpose-driven marketing.

📌 Hiring For Rise International School For Digital Marketing Manager Ghaziabad (India)
🏢 Rise International School
📍 India