Core ownership: Attention and authority.

Mandate: Turn Benzene's POV, experiments, client work and GTM learnings into content that earns attention, builds authority and makes acquisition easier.

Works with: Client Acquisition Head, Senior GTME, GTM & Education Lead, Marketing Ops.

Responsibilities
Own content strategy, editorial direction and Benzene's voice.
Define content pillars: GTM Engineering, RevOps, ABM, outbound, demand generation, AI and Benzene's proprietary frameworks.
Build systems for founder-led and employee-led content across LinkedIn, Substack, Instagram, X and other relevant channels.
Convert internal expertise into posts, essays, case studies, research, playbooks, reports, videos and lead magnets.
Turn campaign results and client learnings into proof-driven content.
Run recurring formats and series.




Surface customer problems worth publishing about, working with GTM teams.
Brief designers, editors and other contributors.
Analyse performance, identify winning formats and build distribution around them.
Maintain the content calendar and publishing cadence.
Success looks like: Benzene is recognised for specific GTM ideas, founder accounts reliably start conversations, and content produces qualified inbound interest without reading like sales spam. KPIs: Qualified inbound conversations, content-attributed pipeline, qualified profile visits, engagement quality, founder audience growth, lead magnet conversion.

📌 Head Of Content New Delhi
🏢 Benzene
📍 New Delhi