We are looking for a results-driven Performance Marketing qualified to plan, execute, monitor, and optimize digital marketing campaigns across various platforms. The ideal candidate should have strong analytical skills and hands-on experience in paid advertising, lead generation, campaign optimization, and performance reporting.

Key Responsibilities
Plan and execute performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
Develop strategies for lead generation, customer acquisition, conversions, and revenue growth.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Monitor campaign performance, budgets, CPC, CTR, CPL, CPA, ROAS, conversion rates, and other KPIs.
Continuously optimize campaigns to improve ROI and reduce acquisition costs.
Create and test different ad copies, creatives, landing pages, audiences, and bidding strategies.
Coordinate with the content, design, SEO, and sales teams to improve campaign performance.
Track and analyze campaign data using Google Analytics, Google Tag Manager, Meta Business Suite, and other analytics tools.
Prepare regular performance reports and provide actionable insights to management.
Stay updated with the latest digital advertising trends,



platform updates, and industry best practices.

Required Skills
Hands-on experience with Google Ads and Meta Ads.
Understanding of PPC, paid social media, lead generation, and conversion optimization.
Strong knowledge of campaign analytics and performance metrics.
Experience with Google Analytics and Google Tag Manager.
Robust analytical and problem-solving abilities.
Good understanding of digital marketing funnels and customer acquisition strategies.
Excellent communication and reporting skills.
Ability to manage multiple campaigns and meet deadlines.

Qualifications
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
Relevant certifications such as Google Ads / Google Analytics will be an advantage.

Key Performance Indicators (KPIs)
Lead generation and conversion rate
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Website traffic and engagement
Campaign ROI
Revenue generated through paid campaigns

Pay: ₹20,000.00 - ₹30,000.00 per month

Perks
Flexible schedule
Paid sick time
Paid time off
Provident Fund

Work Location: In person

📌 Hiring Performance Marketing Executive Kolkata
🏢 Think surf Media
📍 Kolkata