Job Title: Performance Marketing

Location: Thane

CTC - Max 50k

Immediate joining required.

Role Overview:

We are looking for a Performance Marketing Executive to plan, execute, monitor, and optimize digital advertising campaigns to generate leads, increase conversions, and support business growth.

Key Responsibilities:
Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
Monitor campaign performance, budgets, CPL, CPA, CTR, conversion rates, and ROAS.
Optimize campaigns based on performance data to improve lead quality and conversions.
Conduct keyword research, audience targeting, A/B testing, and competitor analysis.
Create and manage campaign budgets and daily spends.
Coordinate with the creative, content, social media, and admissions/sales teams for campaign requirements.
Track leads and conversions through Google Analytics, Google Tag Manager,



and CRM systems.
Prepare regular performance reports and provide actionable insights.
Stay updated with digital advertising trends, platform changes, and current marketing tools.

Skills Required:
Google Ads & Meta Ads
Lead Generation & Conversion Optimization
Google Analytics / GA4
Google Tag Manager
Campaign Budget Management
Data Analysis & Reporting
Keyword & Audience Research
A/B Testing
Excel / Google Sheets
Solid analytical and communication skills

Advantages:
Cell phone reimbursement
Flexible schedule
Internet reimbursement
Paid time off

Application Question(s):
If selected, would you be available to join immediately?

Work Location: In person

📌 Performance Marketing Manager Thane
🏢 Bodhe Institute of Entrepreneurship
📍 Thane