Responsibilities
Plan, create, launch, and manage Google Ads campaigns.
Manage and optimize Google Search campaigns, including keyword research, targeting, bidding, and ad optimization.
Monitor campaign performance and optimize campaigns to improve leads, conversions, CPA, ROI, and ROAS.
Conduct keyword research and identify high-performing and relevant keywords.
Manage campaign budgets and ensure efficient utilization of advertising spend.
Analyse key performance metrics including CTR, CPC, CPA, conversion rate, ROAS, and ROI.
Set up and monitor conversion tracking to accurately measure campaign performance.
Identify underperforming campaigns, ad groups, keywords, and audiences and take corrective actions.
Prepare performance reports and provide actionable insights to stakeholders.
Run and optimize YouTube Ads campaigns where required.
Work closely with internal teams to improve lead quality and campaign outcomes.
Stay updated with Google Ads platform changes, trends, and industry best practices.

Skills We’re Looking For

Must Have
3–5 years of hands-on experience in Performance Marketing / Paid Media.




Solid practical experience with Google Ads / PPC.
Strong understanding of Google Search Ads and campaign structure.
Positive knowledge of keyword research and bidding strategies.
Experience with lead generation and conversion-focused campaigns.
Strong understanding of CPA, CPC, CTR, ROAS, ROI, and conversion rates.
Experience with conversion tracking and campaign analytics.
Strong analytical and data-driven approach.
Ability to manage advertising budgets and optimize campaigns based on performance.
Good reporting and communication skills.

Preferred / Good to Have
Search Ads 360 (SA360) experience.
Google Analytics.
Google Merchant Center.
YouTube Ads.
Meta Ads / Facebook & Instagram Ads.
Looker Studio or other data visualization/reporting tools.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits
Cell phone reimbursement
Versatile schedule
Food provided
Health insurance
Leave encashment
Life insurance
Paid time off
Provident Fund

Work Location: In person

📌 Performance Marketer Magdalla (India)
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