> Performance Marketer (Meta Ads Expert)

Key Responsibilities:
Plan, execute, and manage paid campaigns on Meta platforms (Facebook Instagram)
Generate high-quality leads for EdTech clients while maintaining cost efficiency
Develop campaign strategies aligned with client goals (lead generation, conversions, app installs, etc.)
Perform audience research, targeting, and segmentation for better campaign performance
Create and test ad creatives, copies, and formats (A/B testing)
Monitor campaign performance and optimize for CTR, CPL, ROAS, and conversions
Analyze data using Meta Ads Manager and provide actionable insights
Manage budgets effectively and ensure maximum ROI
Collaborate with the creative and content team for high-converting ad creatives
Stay updated with Meta algorithm changes, trends, and best practices

Required Skills Qualifications:
Minimum 1 year of full time experience running Meta Ads campaigns
Proven experience in EdTech marketing campaigns (lead generation is a must)
Solid understanding of funnel strategy and user journey
Hands-on experience with Meta Ads Manager and Pixel tracking
Knowledge of audience targeting,



retargeting, and lookalike audiences
Analytical mindset with the ability to interpret data and optimize campaigns
Basic understanding of landing pages and conversion optimization
Positive communication and reporting skills

Preferred Skills:
Experience in scaling campaigns with high budgets
Familiarity with CRM tools and lead management
Basic knowledge of Google Ads is a plus

What We re Looking For:
Performance-driven mindset
Detail-oriented and data-focused approach
Ability to work in a rapid-paced agency environment
Proactive in testing and learning new strategies

Why Join Digital Molecule
Opportunity to work with fast-growing EdTech brands
Performance-driven work culture
Learning and growth opportunities in digital marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketer Meta Ads Expert New Delhi
🏢 Digital Molecule
📍 New Delhi