Performance Marketing Lead
Digital Marketing Expert- Meta Ads, Google Ads Expert,
The candidate must be highly analytical and comfortable working with Meta Ads Manager, Google Ads, GA4, Shopify analytics, pixels/conversion tracking and Excel/Google Sheets.
The candidate should have solid hands-on expertise in Meta Ads and Google Ads, with proven experience in scaling D2C/e-commerce brands.
The role will involve planning, launching and optimizing campaigns, audience targeting, retargeting, budget allocation, creative testing and continuously improving ROAS, CAC and overall advertising profitability.
This is not just an Ads Manager role. The candidate will also be responsible for improving the complete D2C funnel identifying winning products and offers, analyzing Shopify performance, improving landing/product pages, increasing conversion rates and working with the creative team to continuously test recent ad creatives, hooks and campaigns.