Job Title: Digital Marketing Specialist

Experience: 1 to 4 Years

Location: Vadodara

Roles & Responsibilities:
Manage ASO activities for Play Store and App Store applications
Improve app ranking, organic installs, and app visibility
Perform keyword research for SEO and ASO
Handle On-page, Off-page, and Technical SEO activities
Run Google Ads, Meta Ads, and app promotion campaigns
Track performance using Google Analytics, Search Console, Firebase, and Play Console
Create SEO-friendly content, blogs, and app descriptions
Coordinate with design and development teams for marketing activities

Required Skills:
Strong knowledge of ASO and SEO concepts
Experience with Play Console, Google Analytics, and Search Console
Familiar with Google Ads and Meta Ads
Positive keyword research and content writing skills
Positive communication and coordination skills





Preferred:
IT industry experience preferred
Mobile app marketing experience will be an added advantage

Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits
Versatile schedule
Leave encashment
Paid sick time
Paid time off
Provident Fund

Application Question(s):
Do You knowledge of SEO/SEM, marketing database, email, social media and display advertising campaigns?
What kind of industries, products, or services have you marketed?
Which digital marketing tool(s) are you most comfortable?

Education:
Master's (Preferred)

Experience:
Digital marketing: 1 year (Preferred)

Work Location: In person

📌 Sr Digital Marketing Executive Vadodara
🏢 Pavans Group
📍 Vadodara