Company Description CHRN is a sneaker brand that reimagines Indian textiles, craft, and heritage through contemporary footwear designed for a global audience. Inspired by the question of why India’s spirit was missing from global sneaker culture, CHRN bridges traditional design with up-to-date streetwear aesthetics.

Each pair showcases India’s story through handloom-inspired patterns, temple motifs, and earthy tones drawn from streets, festivals, and everyday life. More than a footwear label, CHRN positions itself as a cultural movement that celebrates Indian identity while appealing to diverse communities worldwide.

Role Description The Social Media Manager will manage CHRN’s presence across key social platforms, creating and scheduling posts, stories, and campaigns that showcase the brand’s connection to Indian heritage and contemporary streetwear. This full-time remote role involves developing and executing social media strategies, optimizing content for engagement and reach, and monitoring performance analytics to refine approach.

The Social Media

Manager will collaborate with design, marketing, and brand teams to maintain a consistent visual and verbal identity, respond to community interactions,



and support product launches and cultural initiatives. Daily tasks include content planning, copywriting for posts, coordinating with creators or partners, and staying updated on social media trends and platform best practices.

Qualifications
Candidates should possess robust Social Media Marketing and Social Media Optimization (SMO) skills to plan, execute, and improve campaigns across platforms.
Candidates should possess excellent Communication and Writing skills to craft explicit, engaging, and culturally sensitive content.
Candidates should possess Content Strategy skills to align social media activities with brand goals, audience insights, and broader marketing plans.
Experience with social media analytics tools, community management, and performance reporting is beneficial.
Familiarity with streetwear, fashion, or cultural brands and an understanding of Indian heritage and youth culture is an advantage.
Ability to work independently in a remote setting, manage multiple projects, and meet deadlines is required.
A bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience, is preferred.

📌 Social Media Manager Surat (India)
🏢 CHRN
📍 India