Key Responsibilities
Develop and execute SEO and ASO strategies to improve organic traffic, rankings, app visibility, and user acquisition.
Conduct comprehensive keyword research and competitor analysis to identify growth opportunities.
Manage Technical SEO activities including crawling, indexing, site architecture, internal linking, and technical audits.
Optimize website content, metadata, landing pages, and app listings for improved search visibility and conversions.
Drive App Store Optimization (ASO) across Google Play and other relevant app platforms.
Monitor and optimize app listings, including titles, descriptions, keywords, creatives, and conversion rates.
Identify and implement CRO opportunities to improve organic traffic-to-conversion performance.
Work on Local SEO initiatives to improve visibility across relevant locations and search queries.
Analyze organic performance, identify trends, and provide actionable insights based on data.
Conduct regular SEO/ASO audits and track key performance metrics.
Collaborate with Content, Product, Design, and Marketing teams to implement SEO/ASO recommendations.




Stay updated with Google algorithm updates, SEO best practices, and ASO trends.

Required Skills
Strong understanding of SEO and ASO fundamentals and best practices.
Hands-on experience with Keyword Research, Technical SEO, Content Optimization, CRO, Local SEO, and Listing Optimization.
Robust analytical and problem-solving skills with the ability to derive insights from data.
Valuable understanding of search engine ranking factors and app store ranking/conversion factors.
Solid communication and cross-functional collaboration skills.

Tools & Platforms
AppTweak
Sensor Tower
Google Play Console
Google Search Console
Google Analytics 4 (GA4)
SEMrush
Ahrefs
Screaming Frog

Preferred Qualifications
3–5 years of hands-on experience in SEO/ASO.
Experience managing both website SEO and mobile app ASO.
Experience in a B2C, e-commerce, marketplace, or app-driven business will be an advantage.
Demonstrated ability to use data and experimentation to improve organic acquisition and conversions.

📌 Sr Seo/aso Executive Gurugram
🏢 Astroyogi
📍 Gurugram