Company Overview
Biotek is an emerging leader in the medical device industry, specializing in cutting-edge product development in the field of sports medicine. With a presence across six continents, Biotek continues to experience significant growth and demand for its products globally. While achieving global reach, the company remains privately held and maintains a family-oriented culture that emphasizes quality and impact.

Biotek’s mission is to empower clinicians through education, redefine mobility through purpose-driven innovation, and transform lives globally.

Position Summary
To oversee our Branding and Digital Marketing functions. In this role, you will be the guardian of our brand identity and the architect of our digital growth. You will lead a small, talented team of specialists, developing and executing integrated strategies that enhance brand awareness, engage our target audience, and drive measurable business results.

Key Responsibilities:
Strategic Leadership & Team Management:
• Lead, mentor, and inspire a sub-team of branding and digital marketing specialists.




• Set transparent goals, manage workloads, and conduct performance reviews.
• Foster a cooperative and high-performance culture within the team.
• Manage the budget for branding and digital marketing initiatives.

Brand Strategy & Stewardship:
• Develop, evolve, and maintain the company's brand strategy, positioning, and messaging.
• Ensure brand consistency across all touchpoints (online and offline).
• Conduct market and competitor research to inform brand strategy.
• Oversee the development of all brand assets, including style guides, logos, and marketing collateral.

Digital Marketing Strategy & Execution:
• Develop and implement a comprehensive, multi-channel digital marketing strategy.
• Oversee and optimize key digital channels, including:
• Social Media Marketing: Strategy, content calendar, community management, and paid advertising.
• Content Marketing: Blog, SEO, video, and other conten

📌 Manager Branding & Digital Marketing Ahmedabad
🏢 Biotek Ortho
📍 Ahmedabad